15 Appendix 4: Cinema Audience Research

Audience/market data main sources

FAME (Film Audience Measurement and Evaluation)

Film Audience Measurement and Evaluation (FAME) is the leading audience dataset for British cinemagoers, providing a comprehensive annual understanding of the full cinema journey including triggers, purchase, pre-visit, the experience, post-visit and general film behaviour and wider media habits.

Mintel

Mintel is an international marketing intelligence company that produces annual reports on the UK cinema market aimed at the commercial sector. The reports cover market factors, market size and trends, market segmentation, the supply structure, advertising and promotion and the consumer.

Office for National Statistics

The Office for National Statistics (ONS) no longer produces figures on cinema admissions but still offers reports on household spending including cinema tickets.

Dodona Research

Dodana Research produces annual Cinemagoing reports covering UK, European and international markets. The reports provide information on films released, distribution, cinemas, key cities, admissions and revenues, companies and forecasts.