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Social media platforms evolve and new competitors emerge, and so the ones we choose to invest time in and the ways we use them should reflect that. In this blog, our former Marketing Officer Sami Abdul-Razzak investigates some of the ways that film exhibitors have been using some of the 'newer' social media platforms which are particularly popular with younger audiences, such as Letterboxd and TikTok.
Social media platforms evolve and new competitors emerge, and so the ones we choose to invest time in and the ways we use them should reflect that. In this two-part blog, our former Marketing Officer Sami Abdul-Razzak investigates some of the ways that film exhibitors have been using some of the 'newer' social media platforms which are particularly popular with younger audiences, such as Letterboxd and TikTok.
Last month, we sent our Marketing Officer Sami Abdul-Razzak to attend Europa Cinemas' Audience Development and Innovation Lab in Bologna, which took place alongside this year's Il Cinema Ritrovato festival. In this blog, Sami highlights some of the ideas that have stuck with him since returning home.
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Last month, the ICO's Duncan Carson and Sami Abdul-Razzak headed to Bologna for this year's Il Cinema Ritrovato - the Cineteca di Bologna's annual festival showcasing the latest restorations and rediscoveries from archives and film laboratories around the world. In this blog, they share a few of their highlights.
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