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The UK Government has announced that cinemas will be allowed to reopen from 4 July with social distancing measures in place. Across many countries in Europe, where the impact of Covid-19 has not been as severe as in the UK, the process of reopening has already begun. Curious to find out about this experience after months of closure, CICAE asked some of their members how it went.
Reopening cinemas while we all live with the Coronavirus Pandemic is complicated. There is no one-size fits all solution to doing this completely without risk to health, our economic sustainability and cultural robustness. But as we work towards restoring something approaching normality within cinema-going we can think about several key areas and how to implement the best possible practice while looking after our audiences, staff, economy and culture.
Results from our recent survey suggest that many independent cinemas will not be able to reopen until September at the earliest. With this in mind, digital channels may remain the primary means for cinemas to engage their audiences for some time yet.
In this blog we outline some ways to stay in touch with audiences online, hear from several organisations about what they’ve been doing to maintain engagement while their doors are closed, and point to some resources which will help you keep your digital content effective and accessible.
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