Training Courses

Core Skills for Cinemas

15/04/2021 - 13/05/2021

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Sessions Speakers

Our new core skills webinar series will provide relevant, practical learning on a range of topics with sessions specifically designed for those working across the independent film exhibition and distribution sectors. Each month, industry experts will share their experiences, offering guidance and illustrative case studies with lessons that can be easily adapted by participants.

We currently have two upcoming sessions:

  • Wednesday 14 April, 14:00-15:30 – Social Media Advertising
  • Thursday 13 May, 14:00-15:30 – Researching screening materials and film rights


Each session costs £10 to attend with free places available for individuals that are currently unwaged. If you’d like to request a free place please contact


15/04/2021 - 13/05/2021




Wednesday 14th April
Social Media Advertising

Chris Unitt, One Further

With the right approach, social media advertising can be a very cost-effective marketing channel for arts organisations, enabling you to target very specific audiences. But where do you start? Focusing primarily on Facebook, this session will take you through best practice for this platform, including setting objectives, ad formats, audience targeting, budgeting, and reading results. These lessons can then be applied across Instagram, Twitter, LinkedIn and more, helping you make strategic and effective decisions about which platform to use to achieve your objectives.

Thursday 13th May
Researching Screening Materials and Film Rights

Simon Duffy, BFI Southbank

Screening material and rights research is a crucial skill for any film programmer – but often, venues or festivals with a great idea for a one-off screening or even a film season are unsure where to start. In this session we’re delighted to be joined by Simon Duffy, the BFI’s Programme and Research Manager to give us his top tips on tracking down and securing access to rare and sought-after titles, drawing on examples from his own work at BFI Southbank.


Chris Unitt

Founder, One Further

Chris is the founder of One Further, a digital analytics and user research consultancy. Chris works with organisations that want to use insights from data and research to gain a better understanding of their online audiences and how best to serve them. Current clients include the Victoria & Albert Museum, Tate, and the Royal Academy of Arts.

Simon Duffy

Programme & Research Manager, BFI Southbank

Simon has been the Programme & Research Manager at BFI Southbank since 2016 and leads the team responsible for researching screening materials and negotiating rights clearances on all films shown at the venue. He began his BFI career as a cinema usher at the National Film Theatre and then worked in the BFI’s regional department, which offered training and programming services to venues across the UK, before joining the NFT’s programme planning department. He’s also worked as the London Film Festival Screenings Coordination Manager and as a programme advisor to the From Page to Screen and Le Città Visibili film festivals.

How to apply


Purchase tickets for your selected sessions below. Each session costs £10 to attend, with free places available for individuals that are currently unwaged. If you’d like to request a free place please contact


Once you’ve bought your ticket/s you will receive an email confirming your purchase. We will then be in touch closer to the event with instructions on how to attend the session via Zoom.

If you have any queries or issues with your purchase, please get in touch at


These sessions will be delivered via Zoom. To attend you will need a laptop, computer, phone or similar device with the Zoom client installed.

These webinar sessions are for those working across the independent film exhibition and distribution sectors, in either a paid or voluntary capacity.

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