Screening Days

ICO Children's Screening Days - May 2015


Showroom Workstation, Sheffield

The ICO is delighted to announce the first Children’s Screening Days, a free industry screenings event showcasing upcoming releases for children, families and young people.

We hope the introduction of Children’s Screening Days will give independent exhibitors the opportunity to see a range of titles for young audiences to consider adding to their programmes in upcoming months.

The event will take place at Showroom in Sheffield on Tuesday 5 May 2015, and will also incorporate workshops, panels and presentations on how best to develop audiences for a diverse range of children’s cinema.

Sessions will be targeted both towards venues that are just starting to think about creating programmes for children, and venues that already offer films for younger audiences but are keen to expand or develop their offer.

In addition, you’ll be able to meet and network with fellow exhibitors during the complimentary lunch and drinks reception!

Terms and conditions

ICO Children’s Screening Days is an industry event open to people working or volunteering in an organisation whose primary purpose is the exhibition of films to the public.  As films being shown at the event are pre-release titles there is a press embargo on the event, which includes social networking sites and film forums.


ICO Children’s Screening Days will be held at the Showroom Cinema which is on Paternoster Row in Sheffield’s Cultural Industries Quarter and is just across the road from the railway station.

It is 10 minutes walk from the main bus interchange on Pond Street.

To plan your journey by bus visit or call 01709 515151

To plan your journey by train visit or call 08457 48 49 50

There is some on street parking on Paternoster Row and Shoreham Street and car parks in the vicinity include Q Park on Charles Street, Sydney Street Car Park and Sheffield Station Car Park.

For more parking info see


Novotel Sheffield Centre
Approximate rate per night: £89 – £109
Distance to Showroom: 0.2 miles

Mercure Sheffield St Paul’s Hotel and Spa
Approximate rate per night: £75 – £85
Distance to Showroom: 0.3 miles

Jurys Inn Sheffield Hotel
Approximate rate per night: £50 – £65
Distance to Showroom: 0.3 miles

The Leopold Hotel
Approximate rate per night: £55 – £75
Distance to Showroom: 0.4 miles

Best Western Cutlers Hotel
Approximate rate per night: £52 – 65
Distance to Showroom: 0.4 miles

Travelodge Sheffield Central
Approximate rate per night: £27 – £35
Distance to Showroom: 0.5 miles

NB. The ICO does not endorse any of the above hotels.

Speakers and Sessions

Charlotte Giese from the Danish Film Institute in Copenhagen, Denmark will deliver a keynote on the work that has taken place over several decades in Denmark, making key interventions in terms of building audiences for children’s cinema. The DFI Children & Youth unit was established in order to consolidate the strong position of Danish children’s films at home and abroad. Denmark traditionally places a high priority on films for children and youth and acknowledges a child’s right to experience artistic reflection on the realities of life. The unit’s tasks include film education, teacher training, distribution, regional screening programs for schools and pre-school children, international cultural exchange projects and an ongoing dialogue with the professional film industry. The unit is also involved in support schemes for Danish cinemas, art house film distribution, film literacy programs and film festivals.

From 1992-1998 Charlotte Giese held the position as consultant for short & documentaries for children & youth, also at the Danish Film Institute. She was one of the co-founders of the Buster Copenhagen International Film Festival for Children & Youth (2000), former Vice-President of Centre International du Film pour l’Enfance et la Jeunesse (CIFEJ) and European Children’s Films association (ECFA). She has also been responsible for a number of cultural exchange projects concerning children, youth and film around the world – most currently in East Africa and the Middle East.

Meabh O’Donovan will be talking about one of Into Film‘s latest projects piloting in Yorkshire. Into Film is a film education charity that puts film at the heart of the educational and personal development of children and young people aged 5-19 across the UK. This latest project is focussing on Sheffield and Leeds specifically and assessing what impact intensive activity has on engagement from young audiences. Activities include in-school staff training, film clubs and cinema takeover days. Come along to find out more and how you and your organisation can get involved.

A Beginner’s Guide to Programming for Children and Young People – this session is for venues new to programming for young audiences and will be run by Mike Tait, Festival Producer of Discovery Film Festival and Cinema Youth Development Officer at Dundee Contemporary Arts.

Sally Hodgson from the Children’s Cinema Club, a new initiative from Soda Pictures and supported by the BFI’s Programming Development Fund, will be speaking. The Children’s Cinema Club aims to find the best of independent children’s films from across the international community and bring those works to UK family audiences. Films are selected by a Steering Group made up of film specialists, programmers, support agencies and staff at children’s film festivals. Their first release is Zarafa which Sally will introduce as well as a trailer from their next project, Phantom Boy (from the makers of A Cat in Paris). Come along and find out how you and your venue can get involved.

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