REACH: Strategic Audience Development Online Course

Welcome to the ICO’s REACH: Strategic Audience Development online training course.

During the following six lessons, you’ll hear from some of the industry’s leading experts in audience development to help you increase audiences for your venue or festival. Within this, you’ll find a choice selection of case studies from organisations with exceptional experience reaching young audiences, d/Deaf audiences, and audiences with dementia.

Every cinema and film festival has its core audience – those who will come back to you regularly and without hesitation. However, in an ever-evolving age where the cinema screen is fighting with all manners of other media, many venues are unable to rely on this core audience to keep themselves afloat. It’s more important than ever for your organisation to have its own audience development plan to ensure you’re attracting as wide and diverse an audience as possible, to share in your love of cinema.

In your own time and at your own pace, you’ll gain knowledge, expert insights and new techniques that you can begin using immediately in your venue or at your festival.

Estimated time for completion: 5 – 6 hours

If you require any assistance with the online learning platform, or wish to provide feedback, please email and we will respond as soon as possible.

If you have already enrolled for the course, you can login here.

Course Information

Difficulty: Intermediate


Course Instructors


The landscape of film exhibition

Audience development strategies

Building and retaining BAME audiences

Accessibility for d/Deaf audiences and Hard of Hearing audiences

Creating a welcoming venue for all

Programming for young audiences

Conclusions and feedback

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