Posts written by Sami Abdul-Razzak
Marketing in a Pandemic
Posted on June 4, 2020
Results from our recent survey suggest that many independent cinemas will not be able to reopen until September at the earliest. With this in mind, digital channels may remain the primary means for cinemas to engage their audiences for some time yet.
In this blog we outline some ways to stay in touch with audiences online, hear from several organisations about what they’ve been doing to maintain engagement while their doors are closed, and point to some resources which will help you keep your digital content effective and accessible.
Drive-in cinemas in post-lockdown UK
Posted on May 21, 2020
We're seeing more and more drive-in cinemas popping up around the world, providing a way for audiences to watch films communally during the coronavirus crisis. As UK cinemas remain closed we spoke to a number of organisations about the pros and cons of drive-in screenings, to see if they might be a viable option for a communal viewing experience when it’s safer for us to leave our homes but before cinema buildings are able to reopen.