Understanding the concerns of Black cinema goers as lockdown eases
Posted on July 15, 2020
With discussions over the safety of cinemas reopening in a Covid-19 era still ongoing, we’re delighted to share We Are Parable's research on audience confidence in returning to the cinema. We hope the data will prompt conversation on what more needs to be done to protect and safeguard Black, Asian and other ethnic audiences. Anthony Andrews from We Are Parable presents their findings.
Cinemas and VOD platforms join forces to combat COVID-19
Posted on July 2, 2020
Amid the ongoing COVID-19 pandemic, cinemas and video on demand (VOD) platforms have joined forces to combat the crisis. But how are these joint initiatives being implemented? How will they affect the future of film distribution? And what are the main benefits for the participating cinemas? Davide Abbatescianni, Ireland correspondent for Cineuropa, spoke to representatives from three distribution outfits to find out more.
Reopening Europe's Cinemas: Part One
Posted on June 30, 2020
The UK Government has announced that cinemas will be allowed to reopen from 4 July with social distancing measures in place. Across many countries in Europe, where the impact of Covid-19 has not been as severe as in the UK, the process of reopening has already begun. Curious to find out about this experience after months of closure, CICAE asked some of their members how it went.
Further considerations for independent cinemas when thinking about reopening
Posted on June 26, 2020
Reopening cinemas while we all live with the Coronavirus Pandemic is complicated. There is no one-size fits all solution to doing this completely without risk to health, our economic sustainability and cultural robustness. But as we work towards restoring something approaching normality within cinema-going we can think about several key areas and how to implement the best possible practice while looking after our audiences, staff, economy and culture.
Marketing in a Pandemic
Posted on June 4, 2020
Results from our recent survey suggest that many independent cinemas will not be able to reopen until September at the earliest. With this in mind, digital channels may remain the primary means for cinemas to engage their audiences for some time yet.
In this blog we outline some ways to stay in touch with audiences online, hear from several organisations about what they’ve been doing to maintain engagement while their doors are closed, and point to some resources which will help you keep your digital content effective and accessible.
Drive-in cinemas in post-lockdown UK
Posted on May 21, 2020
We're seeing more and more drive-in cinemas popping up around the world, providing a way for audiences to watch films communally during the coronavirus crisis. As UK cinemas remain closed we spoke to a number of organisations about the pros and cons of drive-in screenings, to see if they might be a viable option for a communal viewing experience when it’s safer for us to leave our homes but before cinema buildings are able to reopen.
How Flatpack took their festival online during the Coronavirus crisis
Posted on May 14, 2020
With cinemas closed and social distancing measures in place due to the Coronavirus crisis, festivals all over the world have been forced to rethink their plans over the last few months. We spoke to Ian Francis, Director of Flatpack Festival, about how they took their festival online and some of the lessons they learnt along the way.