Advice & Support

Developing Visually Impaired Audiences toolkit

Is there more you could be doing to develop your venue's visually impaired audiences? Read our downloadable guide.

Over two million people in the UK live with sight loss. Most are able to enjoy a fulfilling cinema experience with the right provisions and support from their local venue.

Putting in the work to develop and cater for visually impaired audiences is key to supporting everyone in your local community. In addition, it can bring you some of your most reliable cinema-goers, as people with disabilities are loyal to organisations that provide consistently good and inclusive service.

From marketing materials to guide dog etiquette, this toolkit will help your cinema anticipate and eliminate typical obstacles for visually impaired audiences, improving the accessibility of the entire experience for them – from browsing films to booking screenings to weighing up a return trip. Download it here:

Included in the toolkit:

  • Common issues for visually impaired cinema-goers
  • Advice on marketing to visually impaired audiences and on ensuring the accessibility of your marketing materials
  • Technical information and best practice on audio described screenings
  • Feedback from visually impaired cinema-goers
  • Staff training
  • And much more!

This guide was created in partnership with Calvert Creative Concepts, an independent accessibility and inclusion specialist.

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