Training Courses

The Business and Creativity of Programming Cultural Film, Birmingham


LUX, London

Need practical programming know-how?

Looking to expand your film programme beyond the mainstream?

Want to discover new ways to excite your local audience?  

This one day course will unlock the mysteries of film programming from start to finish with practical insider information from the people that do it every day. It will equip you with the business and creative skills, knowledge and inspiration to create film programmes that will excite your local audience and get bums on seats. If you’re new to programming, you’ll learn practical insider information to help you get started. If you’ve already got some programming experience, you’ll return to work with fresh ideas and renewed confidence. If you’re working in a related job, you’ll leave with a greater understanding of how programming works and where your role fits in.

Who is the course for?

Staff of independent cinemas, film festivals, non-traditional exhibitors and support agencies working in film programming or related roles such as marketing, events, education, management or administration. Applicants should ideally have a minimum of three years’ experience in the film industry. If you have any queries about this, please get in touch.




£100 + VAT = £120



What will the course cover?

  • See the hidden links in the UK film value chain
  • Find out how to get the right films on the right terms – a practical guide to researching, sourcing films, clearing rights, negotiating terms and understanding the figures
  • Consider the implications of digital programming, including alternative content, flexible scheduling and the Virtual Print Fee
  • Meet the distributors and understand how they think
  • Discover creative and funding strategies that will help you produce a strong programme of cultural films
  • Learn how to excite and develop your local audience with event cinema or archive film

Who are the speakers?

The course will be led by David Sin, Head of Cinemas at the Independent Cinema Office, who has over 20 years programming experience for cinemas and film festivals and our industry guest speakers, working at the top of their game, will be:

  • Heather Croall, Festival Director, Sheffield Doc/Fest
  • Ian Francis, Creative Director, Flatpack Festival / 7 Inch Cinema
  • Ben Luxford, Head of Theatrical Distribution, Curzon Film World
  • James Patterson, Director, Media Archive for Central England
  • Michael Pierce, Producer, Scalarama
  • Sue Porter, Film Education Practitioner
  • Damian Spandley, Head of Theatrical, and TV & New Media Sales, Metrodome Group Plc.


£100 + VAT = £120 (subsidised by Creative Skillset and the ICO). Fees include refreshments and lunch.

Bursaries for fees (£50+VAT=£60), travel, accommodation and childcare are available.

“Inspirational ideas about programming from all speakers.”

Supported by Creative Skillset’s Film Skills Fund, which is funded directly by industry through the Skills Investment Fund (SIF), as well as by the National Lottery via the BFI.

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