Training Courses

Introduction to Social Media - Lancaster


“I wasn’t aware of the range of social media I was unfamiliar with”

“I realised how I need to have synergy in my online presence”

Do you know your Twitter from your Tarantino? Your Facebook from your Fassbinder?! Social media is not only becoming increasingly important in our personal lives but is a fantastic way for arts organisations to build new audiences and promote their programmes on very little resources.

Come and find out how to position your brand in the virtual world and reach out to new audiences at the same time.




£50 (£20 to exhibitors from the Northwest Vision+Media region; refreshments are included)

Who is the course for?

Staff of independent cinemas, film festivals, film societies and cross arts venues based in the North West who work in the following roles:

  • Marketing
  • PR & Communications
  • Programming
  • Audience Development
  • Managerial Staff

What will the course cover?

  • Overview of social media tools including Facebook, Twitter, Vimeo
  • Improving your website
  • Effective social networking and blogging
  • Evaluate your online audience development strategies
  • Maximising coverage for your programme
  • Successful online campaigns

Course tutor: Rachael Castell

Rachael is a freelance project manager, producer and consultant, and is currently managing the Support your local Cinema project for moviepilot GmbH.

Until December 2008, Rachael Castell was English National Opera’s Interactive Producer working to develop a long term interactive audience development strategy for the company, involving social networking, blogging and the creation of high quality video content with a view to providing dynamic, engaging, uniquely creative access to ENO productions, company members and teams.

Prior to her appointment at ENO, Rachael worked as the Head of New Media for Adventure Pictures (Sally Potter’s production company), and previous to that spent four years as Producer of the East End Film Festival. She has produced over 100 short films on a range of formats from 35mm to HDv, is a freelance sub-editor and film journalist with print and radio experience, and holds an MA in the History of Film and Visual Media.

Rachael also runs her own production company and consultancy under the banner of which she Rachael has directed video work for Opera Europa, Glyndebourne Opera, English National Opera, Masterclass Haymarket, the UK government’s Music and Dance Scheme, and the Equality and Human Rights Commission. She is currently working on the feature documentary Did the Earth Rejoice? about a touring play in Congo Brazzaville that sets out to tackle issues of deforestation and cultural loss.

Speaker: Jen Davies

Jen Davies is GFT and Glasgow Film Festival’s Head of Communications and Marketing. She manages planning and delivery of all print, branding, design, press, advertising and online activities. An award-winning marketer and digital strategist, she has trophies for marketing strategy, use of social media, audience development, digital business development and web innovation. She has a (slightly obsessive) interest in online technologies and loves nothing more than making things look good and work well. Apart from watching films in a packed cinema, her favourite things are having adventures, wandering around the city and drinking tea. Not many people know this, but she can also carve ice. Follow her on twitter @jendavies.

Booking your place

If your organisation is based within the Vision+Media region, you are eligible for a bursary reducing the cost to £20.

If your organisation is based elsewhere, please submit your payment for £50 to us together with your completed registration form. We accept cheques payable to the ‘Independent Cinema Office’ or payment via BACS and can raise an invoice on request).

Places will be allocated on a first-come, first-served basis, so early booking is recommended.

Travel and accommodation

The nearest train station to the Dukes is Lancaster Rail, which is about a 10-15 minute walk away from the venue. If you are travelling by bus, Lancaster City Centre bus station is approximately 3 minutes walk. Car: if you are travelling from the South, leave the M6 motorway at junction 33 and take the A6 to Lancaster. Follow directions to the city centre and on joining the one way system, keep the in right-hand lane. You will see brown information signs for ‘Dukes Playhouse’. From the North: leave the M6 motorway at junction 34 and follow signs to Lancaster. On joining the one way system, keep in the left-hand lane and you will see brown information signs for ‘Dukes Playhouse’. There is also a bike rack on Moor Lane close to the entrance of the Dukes.

For hotels, see places to stay in Lancaster.


The Round entrance and foyer are fully accessible to wheelchair users. There is ramp access down the alley to the left of the main entrance, however the surface of the alley is cobbled. There is a doorbell by the ramp if the door is not open. There is then level access to the Box Office, bar, toilets and The Rake.  A limited number of car parking spaces for blue badge holders can usually be reserved in advance. An accessible toilet is available in each space.


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