Training Courses

Introduction to Press Relations - Lancaster


“Full of fresh ideas – I’ve taken loads of ammunition on board to help promote my event”

“Really informative, practical and inspiring!”

“An excellent course. My copywriting is now scarily on fire!”

The cut backs don’t need to have a negative effect on your PR! This half day course will show you how to get the most out of a tight – or non-existent – budget to generate a buzz around your film screenings and events.

Take a step back from what you’re doing now to reconsider your press strategies, learn new techniques and go back to work with fresh ideas… all for less than the price of an advert




£50 (£20 to exhibitors from the Northwest Vision+Media region; refreshments are included)

Who is the course for?

Staff of independent cinemas, film festivals, film societies and cross arts venues based in the North West who work in the following roles:

  • Marketing
  • PR & Communications
  • Programming
  • Audience Development
  • Managerial Staff

What will the course cover?

  • Writing copy that sells
  • Identifying appealing stories and key angles
  • Planning a press campaign
  • Maximising press coverage
  • What do journalists really want? Find out from the horse’s mouth!

Course tutor: Clare Wilford

Clare Wilford is one of the UK’s leading film, television and animation publicists, specialising in event and film festival PR. Clare gained experience in arts marketing at organisations including the Barbican Centre, Opera North in Leeds, and the Arnolfini in Bristol, before moving into Film press and PR, which she has subsequently specialised in for 20 years. She has orchestrated press campaigns for the following festivals: Brief Encounters, Bristol; the London Film Festival (2003); Cinecity: Brighton Film Festival; the AV Festival, Newcastle and North East; and the Cambridge Film Festival. Clare was Talent Manager for several Empire Magazine Film Awards, as well as Guest Speaker Co-ordinator for 4 Media Guardian Edinburgh International Television Festivals. She has also freelanced for Premier PR and Corbett & Keene handling film PR both at international festivals and in UK distribution. From November 2008 until April 2009 she lived in New Zealand where we worked as a freelance PR Consultant for the New Zealand Film Commission. She is currently managing national press campaigns for the Tyneside Cinema, Newcastle and Borderlines Film Festival (25 March-10 April), and will work for the second time for Screen Australia in May at the Cannes Film Festival.

Booking your place

This course is now over.

Travel and accommodation

The nearest train station to the Dukes is Lancaster Rail, which is about a 10-15 minute walk away from the venue. If you are travelling by bus, Lancaster City Centre bus station is approximately 3 minutes walk. Car: if you are travelling from the South, leave the M6 motorway at junction 33 and take the A6 to Lancaster. Follow directions to the city centre and on joining the one way system, keep the in right-hand lane. You will see brown information signs for ‘Dukes Playhouse’. From the North: leave the M6 motorway at junction 34 and follow signs to Lancaster. On joining the one way system, keep in the left-hand lane and you will see brown information signs for ‘Dukes Playhouse’. There is also a bike rack on Moor Lane close to the entrance of the Dukes.

For hotels, see places to stay in Lancaster.


The Round entrance and foyer are fully accessible to wheelchair users. There is ramp access down the alley to the left of the main entrance, however the surface of the alley is cobbled. There is a doorbell by the ramp if the door is not open. There is then level access to the Box Office, bar, toilets and The Rake.  A limited number of car parking spaces for blue badge holders can usually be reserved in advance. An accessible toilet is available in each space.

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