Our next free training and networking session for FHSE members is focusing on Pay What You Can ticketing, and will take place on Wednesday 22 March from 2pm – 3pm.
To attract new audiences as inclusively as possible some arts venues have taken the bold step of introducing a Pay What You Can ticketing model. One of the leading examples within cinema, Glasgow Film, has introduced the pricing format in a limited way, whilst Battersea Arts Centre, a mixed-arts venue has introduced it across the majority of their programme.
In this session we’ll look at why they’ve taken this path, how they’ve implemented it and what the results have been, both financially and in terms of audience development with Paul Gallagher (Programme Manager, Glasgow Film) and Robbie Kings (Head of Communications, Battersea Arts Centre).
This training session will take place through Zoom, and registration ahead of the event is required through the link below.
Register Here
If you have any questions, get in touch with us at training@independentcinemaoffice.org.uk.
Speaker Information
Paul Gallagher, Programme Manager, Glasgow Film
Paul Gallagher (he/him) is Programme Manager at Glasgow Film, where he is responsible for the year-round programming of the cinema’s three screens. Playing a wide range of titles new and old from the UK, Europe and the rest of the world, Paul works with GFT colleagues and a variety of distributors and programme partners, from major companies to independent producers. Having been in the role since 2018, Paul was previously the Marketing Manager for Glasgow Film, overseeing the Marketing teams for both the cinema and the annual Glasgow Film Festival.
Robbie Kings, Head of Communications, Battersea Arts Centre
BAC is a home for the extra-ordinary. They believe that bringing people together in creative spaces inspires positive change. Their beautiful building is a home for reimagining what’s possible. Through their artistic programme, their community projects and their commercial events, they host extra-ordinary experiences that positively impact individuals and their communities.