Training Courses

Elevate 2015 - Management Development for people working in Distribution, Sales and Exhibition

03/08/2015 - 11/12/2015

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Elevate 2015 runs from August until December 2015. Applications for the course are now closed. To be first to know when the next edition is launched, please sign up to our training mailing list.

You’re a manager in film distribution, exhibition or international sales. You’re passionate and make a big contribution to your business. But you’ve never had the chance to sit down and learn key management lessons that could make your life easier, your goals clearer and change the way you approach your job.

Until now…

Elevate is your opportunity to learn practical management skills to make sure your film career is moving in the right direction. This bespoke training experience will accelerate your development through a holistic approach, with expert support, coaching and peer-to-peer learning.

Participants will gain:

  • A greater ability to inspire and manage teams (including external clients and suppliers);
  • Improved confidence and renewed motivation in their work;
  • A wider cross-sector network of contacts to help them to grow sustainable businesses;
  • A clear set of individual career aims and objectives and ability to articulate their professional development plan.


03/08/2015 - 11/12/2015


For those working in Exhibition or Sales: £500 + VAT = £600 Distributors: FDA will fund fees.

How is the course taught?

  • Four modules of management skills workshops : Managing People, Time Management, Presentation Skills and Negotiation;
  • Myers-Briggs Type Indicator (MBTI):  This self-awareness questionnaire measures  psychological preferences in how people perceive the world and make decisions and can help you deepen your self-awareness, become a better manager and improve your relationships;
  • Action learning : regular group meetings to find ways of understanding and solving issues.  The sessions are structured to allow everyone time to air their challenges;
  • Individual coaching sessions and peer networking.

Who is it for?

We are looking for ambitious people working in managerial positions within film distribution, exhibition and international sales organisations. Roles might include Sales, Distribution Acquisitions, Marketing, Publicity, Finance, Venue Management, Audience Development, Education and Outreach Managers. We also welcome applications from entrepreneurs running exhibition enterprises. Successful applicants will:

  • Want to grow or step up their position within their organisation;
  • Be new to or have recently entered a management position (0-2 years);
  • Have a proven track record in the film industry;
  • Show commitment to their chosen career path;
  • Understand how they may inform the management culture of their organisation, specific sector and wider  industry;
  • A clear set of individual career aims and objectives and ability to articulate their professional development plan.

Who are the trainers?

The course will be overseen by Julia Short, Film Industry Consultant, accompanied by innovative experts and trainers in business management including David Solomon, Janet Evans, Clare Brigstocke and Joanne Serpliss.


Applications are now closed.

Further information

If you have any questions about ICO training courses please contact or call 020 7636 7120.

Supported by Creative Skillset’s Film Skills Fund, which is funded directly by industry through the Skills Investment Fund (SIF), as well as by the National Lottery via the BFI.

Supported by:


We had a fantastic response to last year’s programme with 100% of the respondents saying they would recommend the course.

One participant remarked:

Many managers feel that they don’t need to do a course like this because they’re managers – they already know it all. This is of course not always the case! This course offers an excellent overview of the key aspects of management, providing solutions to problems that you didn’t know existed, and solutions to everyday common challenges. It is also an excellent opportunity to get to know colleagues from the world of exhibition and distribution – that, perhaps, is the most beneficial aspect of the course.

More comments from 2014 participants:

I now plan my working days in advance in order to make the most effective use of my time and have a long term goal I’m working towards.

The sessions gave me confidence to think about and address the ‘bigger picture’ of my professional life.

The coaching felt incredibly supportive and gave me the time and space to think through work issues in depth.
I was able to air issues that I couldn’t in any other forum; it was a highly valuable experience.

We asked participants what was the single most useful thing they would take away after attending Elevate. They replied:

The MBTI results were really eye-opening!
I left the course feeling more confident in myself and my role in the industry.
I’m [going to] look into more coaching as it is incredibly useful to have an external perspective on your work.
A better understanding of how I work and how I can work better with others who have different management styles.

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