Training Courses

Cultural Cinema Exhibition 2018

14/10/2018 - 19/10/2018


  • Do you know about and love film, but want to gain the practical skills and detailed knowledge to make you a truly expert programmer?
  • Do you want to start a film club, run a community cinema or deliver a festival?
  • Do you want your CV to jump to the top of the pile when applying for film jobs?
  • Do you work in film and want to develop the skills necessary to deliver exciting and innovative programmes?
  • Do you want to know how you can deliver specialist programmes or bring minority groups into your cinema?

Applications for Cultural Cinema Exhibition 2018 are open.


14/10/2018 - 19/10/2018





Cultural Cinema Exhibition is essential training for anyone who wants to take their film career to the next level.

In the decade-plus history of the course, its alumni have achieved top jobs at the British Film Institute, Picturehouses, Curzon Cinemas, Thunderbird Distribution, Watershed, the Barbican and film festivals around the world.

Whether you currently work in cinema or festival programming, film curation, artist moving image, film education or specialist film, film marketing or audience development, or you want to in the future, this course is comprehensive and practical and will immeasurably boost your skills and knowledge.

You will learn:

  • How the film industry works, from key figures, including producers, sales agents, programmers, exhibitors, digital distributors and more
  • How to market a film from press campaigns to copy, from social media to offline
  • A full knowledge of the technical aspects of film so you can keep the magic of the big screen alive
  • How you can create and build audiences for archive film, artist moving image, international cinema, event cinema and alternative content
  • The key details of practical programming: negotiating, securing rights and understanding release windows

You will gain:

  • A complete toolkit for understanding audiences, including increasing access for young people, children, LGBT, disabled and ethnically diverse audiences
  • A valuable network of peers based around the UK

Who is this course for?

  • Professionals with 1-3 years’ experience who are forging a career in the cultural cinema sector, including programming, education, marketing and audience development
  • Any film industry professionals who currently work in management, programming, education, marketing, administration or fundraising at independent cinemas, film festivals, film societies and pop-ups
  • People who currently work in exhibition who want to build an audience for cultural cinema at their venue
  • People who run, or who have a strong desire to run, grassroots film societies and venues

This course is predominantly aimed at UK exhibitors, but international applications will be considered on a bespoke basis.

How is it taught?

Cultural Cinema Exhibition is taught through presentations and panel discussions from industry experts; practical workshops (including a final group project incorporating everything you’ve learnt on the course); screenings, peer discussion and networking opportunities.

The course takes place over six days, comprising five days’ intensive training and one day of film screenings.

Who are the speakers?

Co-led by Catharine Des Forges (Director, ICO) and David Sin (Head of Cinemas, ICO), the course will feature a range of speakers with sessions focusing on:

  • Programming – Exploring both the commercial and curatorial sides
  • Distribution – Highlighting the role distributors play in the film value chain
  • Marketing – Understanding how marketing can help you do new and ambitious things
  • Festivals – Learning how important a part they play in the exhibitor sector, and how to programme your own
  • Specialisms – How to create and build audiences for all kinds of films, such as programming for children and young audiences, archive film, artist moving image, short film and feminist cinema.
  • The future of the UK film industry – What’s in store for the UK film industry over the next few years?

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