Training Courses

Creative Digital Marketing

18/06/2014 - 30/01/2015

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Programme Details

Applications are now closed.

Creative Digital Marketing is a highly practical project-based training programme that will help you to become a digital marketing expert within your organisation, able to lead strategy and maximise the potential of social media, web and digital tools to engage and develop audiences.

  • Advance your knowledge of digital marketing strategy and practice
  • Get updated on emerging platforms and be ready for future trends
  • Go behind the scenes of film industry best practice – from innovative local cinema initiatives to high profile film campaigns
  • Find out what other sectors are doing right – what can we learn from how major museums, the public sector and NGOs engage with audiences online?
  • Pilot a dream Creative Digital Marketing project with support of a specialist advisor, peer buddy and the entire CDM group
  • Deepen engagement with your audience, encourage loyalty and sell more tickets
  • Contribute your own knowledge, experience and ideas to develop a network of colleagues across the UK


18/06/2014 - 30/01/2015


£350 + VAT = £420

Programme Details

What will the programme cover?

Through expert talks, case studies, peer-to-peer discussions and practical work supported by one-to-one advisor sessions, we will cover digital marketing from a variety of angles.

Some of the questions we will ask:

    • What is the latest in social media, web, apps and mobile, and what is their future?
    • Which platforms will best help you achieve your organisation’s objectives?
    • How do you successfully set up, plan and diversify content across a range of social channels?
    • What can film exhibitors learn from other sectors’ innovative ways of connecting with audiences online?
    • How do you translate online engagement into actual visits to your venue or festival?
    • How do you target, engage, learn and utilise your “fans” to help generate interest and increase footfall?
    • How do you generate more traffic – and how do you evaluate it? What do the stats mean and which are the best tools to collect and analyse this information?
    • How do you get your colleagues on board and integrate a digital marketing strategy into the rest of your organisation’s planning and work?

…plus plenty of other questions you may have.


How is structured?

Creative Digital Marketing is divided into three stages:

1. Creative Digital Forum and Lab, Part I

18 – 19 June 2014, London (Venue TBC)

Inspiring talks and case studies by digital marketing experts from the film industry, creative industries and other sectors, complimented by practical workshops and peer-to-peer discussions. By the end of Part I, participants will have gained a wealth of practical tips, new ideas and motivation. They should also have identified an area to focus on over the next few months of the programme.

2. Pilot Projects, Advisor Sessions and Online Discussions

July 2014 – January 2015

Back home, participants will test out new approaches or projects in their daily work. Participants will be buddied to organise site visits and matched with an individual advisor for support and reporting on successes and challenges, ideas and experiences. There will also be a scheduled mid-term online “check in” with the group to review progress and maintain momentum.

3. Creative Digital Marketing Forum and Lab, Part II

2 days in January 2015 (Dates TBC), London (Venue TBC)

Presentations of the pilot projects, sharing of experiences and talks on the future of digital marketing.



John Stack, Head of Digital Transformation, Tate – John is responsible for the world famous museum group’s acclaimed digital strategy.

Hugh Garry, Freelance Creative Strategist and Digital Media Consultant – specialising in Digital Storytelling and Creative Thinking, Hugh has worked for clients such as Channel 4, BBC, Pulse Films, ITV and Penguin.

Anthony Thornton, Head of Digital Content, BFI – Anthony has over a decade’s experience working on successful, cost-effective digital development and management across web, social media, video, apps, mobile and tablet platforms.

Kristina Johansen Seznec, Head of Marketing, Dundee Contemporary Arts– a previous CDM alumni, Kristina is responsible for the strategic planning and implementation of all marketing, media relations and audience develop activity for her large, multi-artform venue.

Hugh Spearing, Head of UK Marketing, STUDIOCANAL – Hugh leads the independent distributor’s marketing team with recent releases including INSIDE LLEWYN DAVIS, THE WIND RISES and UNDER THE SKIN. 

Katie McCullough, Founder, Festival Formula – specialising in building a online presence and engaging target audiences, Katie’s clients include LOCO London Comedy Film Festival and Somerset House. 

Holly Tarquini, Producer, Bath Film Festival – Holly is a CDM alumni and in her role as Producer wears many hats, including managing all the multi-platform marketing activity for her ambitious film festival. 

Course Leader

Åsa Garnert, Communications and PR Specialist –Åsa has worked as Communications Director of the Swedish Film Institute and PR Manager of Sarajevo Film Festival.


Applications are now closed

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