Training Courses

Cultural Cinema Exhibition 2017

10/03/2017 - 17/03/2017

CitizenM Bankside, London

  • Do you know about and love film, but want to gain the practical skills and detailed knowledge to make you a truly expert programmer?
  • Do you want to start a film club, run a community cinema or deliver a festival?
  • Do you want your CV to jump to the top of the pile when applying for film jobs?
  • Do you work in film and want to develop the skills necessary to deliver exciting and innovative programmes?
  • Do you want to know how you can deliver specialist programmes or bring minority groups into your cinema?


10/03/2017 - 17/03/2017


£600 UK participants
£1,100 international participants


CitizenM Bankside, London

Barbican, London

Applications are now closed for Cultural Cinema Exhibition 2017

Cultural Cinema Exhibition is essential training for anyone who wants to take their film career to the next level.

In the decade-plus history of the course, its alumni have achieved top jobs at the British Film Institute, Picturehouse, Curzon Cinemas, Soda Pictures, Watershed, the Barbican and film festivals around the world.

Whether you currently work in cinema or festival programming, film curation, artist moving image, film education or specialist film, film marketing or audience development, or you want to in the future, this course is comprehensive and practical and will immeasurably boost your skills and knowledge.

You will learn:

  • A complete toolkit for understanding audiences, including increasing access for young people, children, LGBT, disabled and ethnically diverse audiences
  • How the film industry works, from key figures, including producers, sales agents, programmers, exhibitors, digital distributors and more
  • How to market a film from press campaigns to copy, from social media to offline
  • A full knowledge of the technical aspects of film so you can keep the magic of the big screen alive
  • How you can create and build audiences for archive film, artist moving image, international cinema, event cinema and alternative content
  • The key details of practical programming: negotiating, securing rights and understanding release windows

Who is this course for?

  • Professionals with 1-3 years’ experience who are forging a career in the cultural cinema sector, including programming, education, marketing and audience development
  • Any film industry professionals who currently work in management, programming, education, marketing, administration or fundraising at independent cinemas, film festivals, film societies and pop-ups
  • People who currently work in exhibition who want to build an audience for cultural cinema at their venue
  • People who run, or who have a strong desire to run, grass roots film societies and venues

Supported by:


How is it taught?

Cultural Cinema Exhibition is taught through presentations and panel discussions from industry experts; practical workshops (including a final group project incorporating everything you’ve learnt on the course); screenings, peer discussion and networking opportunities.

The course takes place over eight days, comprising six days’ intensive training and two days of films (with some specific titles to be viewed for the course) during the ICO Screening Days at BFI Southbank, London.

Who are the speakers?

Co-led by Catharine Des Forges (Director, ICO) and David Sin (Head of Cinemas, ICO), the course will feature a range of speakers with sessions focusing on:

Explore both commercial and curatorial programming with speakers including Carol McKay (Deputy Director of Programming, Picturehouse Cinemas), Damian Spandley (Director of Programme, Curzon Cinemas), Iain McLeod (Head of Film, Empire Cinemas) Ian Francis (Director, Flatpack Film Festival), Jason Wood (Artistic Director, HOME), Ian Sargeant (Cinema Producer, mac Birmingham), Mike Tait (Festival Producer & Cinema Youth Development Officer, Discovery Film Festival and Dundee Contemporary Arts), Rebecca Del Tufo (Business Manager, Saffron Screen) and Kate Taylor (Film Programmer, BFI London Film Festival).

Understand the role distributors play in the film value chain by meeting some, including Colin Burch (Verve Pictures), James King (Head of Theatrical Sales, Curzon Artificial Eye) and Hamish Moseley (Head of Distribution, Altitude Film Entertainment)

Understand how marketing can help you do ambitious things. There will be sessions on everything from press and PR, to copywriting, criticism and marketing case studies. Speakers include Danny Leigh(Writer, Broadcaster and Journalist, the Guardian and the Financial Times), Faith Taylor (Senior Marketing Manager, eOne), Larushka Ivan-Zadeh (Film Editor, The Metro), Andrew Woodyatt (Marketing Manager, Rio Cinema), Sarah Boiling (Audience Consultant and former Deputy Director of the Audience Agency), Sophie Mayer (Writer, Journalist), Clare Wilford (Freelance Press & PR Consultant) and Jess Thomas (Marketing Officer, The Gulbenkian).

Film festivals are an important part of the exhibition sector. Learn about their role and how to programme for your own film festival from Holly Tarquini (Festival Producer, Bath Film Festival) and Allison Gardner (Programme Director, Glasgow Film Theatre & Co-Director Glasgow Film Festival)

Learn how to create and build audiences for all kinds of film such as programming for children and young audiences, archive film, artist moving image, short film and feminist cinema. Speakers include Selina Robertson (Programmer, Club des Femmes) and George Clark (Freelance Writer and Curator).

The future of the UK film industry 
We have an exciting panel debate planned, focussing on what’s in store for the UK film industry. Speakers include Adrian Wootton (Chief Executive, Film London), Ed Fletcher (Co-founder and Managing Director, Soda Pictures) and Geraldine Moloney (Policy Consultant, Film Distributors’ Association).

When will the course run?

The course ran over 10-17 March 2017.

The price of the course included a pass to ICO Screening Days at BFI Southbank (11-13 March 2017).

Applications are now closed for Cultural Cinema Exhibition 2017

Supported by Creative Skillset’s Film Skills Fund, which is funded directly by industry through the Skills Investment Fund (SIF), as well as by the National Lottery via the BFI.

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