Screening Days

Young Audiences Screening Day 2019


HOME, Manchester

Hundreds of cinemas, film festivals and community screens have joined us at our Young Audience Screening Days over the years, and we’re delighted to be organising our next event at HOME Manchester on Thursday 2 May.

You can expect preview film screenings and capacity-building sessions, with key conversations about engaging audiences aged 16-30 and younger to help you grow or develop a strong young audience offer at your venue.


Registration for Young Audiences Screening Day is now closed. 

Please email with any queries about the event.


The regional Film Hubs may be able to offer support in the form of bursaries towards fees, travel and accommodation for their members to attend Screening Days. For further information and/or links to contact your local Hub to enquire, see below:

To stay updated, join our mailing list.

It gave me many ideas to bring back and discuss further with my organisation, the interaction and listening to other exhibitors share their experiences was very fruitful

Could happily have spent another day of the same!

Young Audiences Screening Day 2018 delegates


Keynote: Jackie Edwards

Head of BFI’s new Young Audiences Content Fund Jackie Edwards will be joining us for a keynote covering her ambitions for the fund and the wider opportunities for programming content for young audiences and engaging and nurturing talent. The Young Audiences Content Fund is a major new pilot being delivered by the BFI as part of UK government support for high-quality content for children and young audiences to be broadcast on UK Public Service Broadcasters (PSB).

Developing Young Film Programmers' Groups

Looking for new ideas for your Young Programmers' Groups? Film Hub South East's Young Programmers' Co-ordinator, Julia Andrews-Clifford will host a panel of young programmers discussing how to develop your group's activity to better reach everyone in your community.

Successful campaigns for attracting young audiences

Come and listen to key exhibitors sharing learnings from recent marketing and audience development campaigns aimed at reaching young audiences. Panellists are: Ollie Jenkins, Marketing & Communications Manager, Hyde Park Picture House; Jenna Roberts, Marketing Manager and Industry Producer, London Short Film Festival; and Rachael Welsh, Senior Marketing Manager, HOME.

Discovery Shorts

We’re delighted to welcome Mike Tait, Discovery Film Festival Producer and Dundee Contemporary Arts' Cinema Youth Development Officer, to present a selection of shorts from their various Discovery collections and give an overview of how these films fit into DCA’s offer for younger audiences.

BFI FAN Young Audiences: ticketing schemes, drivers and barriers for young people attending the cinema

As BFI FAN Young Audiences lead, Film Hub London is working on initiatives to support exhibitors in attracting young audiences (16-30) to their venues, including a possible BFI FAN-wide ticketing scheme for this age group. In this session, FAN Young Audiences Co-ordinator Moira McVean will outline their research findings and their current proposal to gather your thoughts and feedback.

MASSIVE: Championing British Cinema

In August 2018, MASSIVE launched with the single purpose of championing British cinema to 16-24 year olds across the UK. A lifestyle brand, not an industry initiative, MASSIVE gives young people the chance to experience the best of British film, together, in the cinema. In this session, David Kapur and Alex Huxley of ourscreen, who have delivered the pilot, will discuss its successes; the challenges of connecting to young people, and project learnings on how exhibitors can engage younger audiences.

Young Programmers: Networking

Open to Young Film Programmers aged 18-30 only, this networking session is a chance to meet other YPs from across the UK, share experiences, swap ideas and discuss some of the challenges of building young audiences at your venue. Chaired by Julia Andrews-Clifford, Young Programmers Coordinator, Film Hub South East.


HOME Manchester
2 Tony Wilson Place
M15 4FN

By Bike

Bike racks are situated between HOME and the INNSIDE by Meliá hotel. There are 20 Sheffield stands available and additional racks are installed in the area surrounding First Street.

By Bus

Buses 105 and 256 from Piccadilly Gardens stop on Medlock Street. Alternatively, you can use the free Metroshuttle buses that link main rail stations, car parks, shopping areas and businesses in the city centre. Metroshuttle buses run from Piccadilly, Salford Central, Victoria, Oxford Road and Deansgate rail stations. There are three circular routes covering the city centre (the Green Route 2 stops near HOME). Visit to plan your Metroshuttle journey, or follow @OfficialTfGM on Twitter for the latest public transport updates.

By Metrolink

Deansgate-Castlefield is the nearest Metrolink stop, which is less than five minutes’ walk from HOME. Check the Metrolink website for times and updates.

If you’re using public transport to reach HOME you can find extra information from Transport for Greater Manchesters’ Journey Planner

By Rail

The nearest rail stations are Deansgate and Oxford Road, which are both five minutes’ walk from HOME. If you arrive at Manchester Piccadilly or Manchester Victoria, it’s a 20-minute walk or a short journey by tram or Metroshuttle.

Directions from Manchester Piccadilly (20 min walk):

Walk west on Fairfield Street towards Cotswold Street for 0.8 miles, then turn left Albion Street continue along for 420ft before turning at City Road, continue along for 400 ft HOME will be on the left.

Directions from Manchester Victoria (24 min walk):

Walk south-east on Victoria Station Approach towards Long Millgate take a slight right onto Corporation Street after 344 ft then continue straight along this street for 0.5 miles. Turn right onto Mount Street followed by a slight left onto Windmill Street then right onto Lower Mosley Street, continue onto Albion Street for 420ft before turning at City Road, continue along for 400 ft HOME will be on the left.

To plan your rail journey please visit:

By Car

The nearest car park is Q-Park at First Street (next door to HOME).

By Air

You can reach HOME from Manchester Airport, by taxi, car, rail or tram.


Premier Inn Deansgate
Approximate rate per night: £37 – £110
Distance from HOME: 0.1 miles

INNSide Manchester
Approximate rate per night: £88 – £130
Distance from HOME: 0.1 miles

Jurys Inn Manchester
Approximate rate per night: £70 – £100
Distance from HOME: 0.2 miles

Holiday Inn Express
Approximate rate per night: £74 – £104
Distance from HOME: 0.4 miles

Premier Inn Manchester Central
Approximate rate per night: £38 – £124
Distance from HOME: 0.4 miles

The Principal Manchester
Approximate rate per night: £120 – £160
Distance from HOME: 0.4 miles

Hotel ibis Manchester Centre Princess Street
Approximate rate per night: £60 – £90
Distance from HOME: 0.5 miles

Premier Inn Manchester City Centre Portland Street
Approximate rate per night: £38 – £118
Distance from HOME: 0.5 miles

Princess Street Hotel
Approximate rate per night: £77 – £209
Distance from HOME: 0.5 miles

Hotel Novotel
Approximate rate per night: £99 – £144
Distance from HOME: 0.6 miles

New Union Hotel (tel: 0161 228 1492)
Approximate rate per night: £90
Distance from HOME: 0.6 miles

Pendulum Hotel
Approximate rate per night: £75 – £100
Distance from HOME: 0.6 miles

Roomzzz Manchester City
Approximate rate per night: £115 – £154Distance from HOME: 0.6 miles

Townhouse Hotel Manchester
Approximate rate per night: £109 – £145
Distance from HOME: 0.6 miles

REM Hotel
Approximate rate per night: £71 – £115
Distance from HOME: 0.7 miles

Britannia Hotel Manchester
Approximate rate per night: £70 – £105
Distance from HOME: 0.8 miles

Mercure Manchester Piccadilly Hotel
Approximate rate per night: £80-130
Distance from HOME: 0.8 miles

Britannia Sachas Hotel Manchester
Approximate rate per night: £59 – £89
Distance from HOME: 0.9

Holiday Inn Manchester – City Centre
Approximate rate per night: £76 – £148
Distance from HOME: 0.9 miles

ibis Styles Manchester Portland Hotel
Approximate rate per night: £115 – £130
Distance from HOME: 0.9 miles

Macdonald Manchester Hotel & Spa
Approximate rate per night: £76 – 179
Distance from HOME: 0.9 miles

Motel One
Approximate rate per night: £69 – £89
Distance from HOME: 0.9 miles

Travelodge Manchester Central Hotel
Approximate rate per night: £60 – £82
Distance from HOME: 1.1 miles

NB. The ICO does not endorse any of the above hotels.


How do I register on the day?

Registration will be held in the morning at HOME. You will be issued with a badge which will be your entry pass into all screenings and sessions.

The registration area will be staffed by the ICO throughout the event. We’ll also be on hand to offer advice on topics including programming, distribution, audience development and much more.

When do the screenings happen?

A precise schedule is yet to be confirmed, but screenings and sessions will likely run between 9:00am and 6:00pm.

Where are the screenings held?

Screenings will be held in Cinemas 1, 2 and 3 at HOME.

Will there be any other activities in addition to the screenings?

There will be workshops, case studies, panels and presentations, along with a drinks reception in the evening.

Is there somewhere to get drinks and food onsite?

Refreshments and lunch will be provided on the day. You can also visit HOME’s café-bar and restaurant (ground and first floors) and nearby shops and restaurants if you prefer.

How accessible is HOME Manchester?

HOME Manchester’s Box Office and Bookshop are fully accessible and situated in the foyer. The cinema screens are situated on the top floor and are fully accessible via the lift, with wheelchair access in every screen. The café and bar areas on each floor of the building are fully accessible. There are also accessible toilets available on each floor. Wheelchair spaces are available in all areas of Theatre 1 (stalls, circle and gallery). For further details on accessibility at HOME, click here.

How do you select films for the programme?

At this event we’ll be looking for films for children and young audiences (from 16-30), bringing you a selection of the best independent titles coming into distribution so you’re empowered to make informed choices for young audiences during the summer holiday months. Alongside screenings, you’ll also have the opportunity to listen to expert speakers and case studies on young audience development and best practice programming and cinema marketing for children and young people.

Why can only four members of my organisation attend?

As we only have a limited capacity, we now limit the number of passes for any one organisation to four. This ensures that the largest number of organisations can benefit from our Screening Days events. Attendees must also be engaged in one of the following areas within their organisation: programming, marketing, education, audience development, or on the selection committee of a film society/club. If you are unsure of your eligibility, email

Can I tweet or share reviews or comments on the films in public?

No. While we appreciate your enthusiasm (or otherwise) for films you see at Screening Days, the terms that we receive the films under completely prohibit any social media or film forum discussion of films in the Screening Days programme. Distributors and the ICO monitor social media channels for discussion of the films. Please do feel free to discuss the films in person with other delegates, and if you’d like to talk about the event in general on social media you can find us at @ICOtweets #ScreeningDays.

Our events code of conduct

  • We want our events to be fun, inclusive spaces for film professionals. We expect people attending and working at the event to maintain our code of conduct so that it can stay fun and inclusive. Harassment and bullying have no place at ICO events. Be mindful of others’ experience and think before you speak or act, so that everyone can have a pleasurable and productive experience.
  • Examples of inappropriate behaviour that contravenes our code of conduct includes offensive verbal comments related to gender, gender identity and expression, age, sexual orientation, disability, physical appearance, body size, race, ethnicity, religion, sexual images in public spaces, deliberate intimidation, stalking, following, harassing photography or recording, sustained disruption of talks or other events, aggressive behaviour, inappropriate physical contact and unwelcome sexual attention.
  • If you feel uncomfortable, or someone behaves inappropriately towards you, or you witness something inappropriate, please report it to a member of ICO staff or email Your complaint will be treated with confidence and discretion. We are happy to help you and can help report inappropriate behaviour to the authorities, where necessary or address the problem ourselves where more appropriate. We reserve the right to refuse entry to anyone who does not comply with our code of conduct. This code of conduct applies both in person and online.
  • If you would like to speak to an independent organisation about an issue, the Film and TV Charity have a free and confidential helpline available on 0800 054 00 00. It operates seven days a week, 24 hours a day.

Terms and conditions

ICO Screening Days are industry events open to people working or volunteering in an organisation whose primary purpose is the exhibition of films to the public.

Please note: as all films screened at these events are previews, there is a press embargo including commentary on social networking sites and film forums.

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