Screening Days

Young Audiences Screening Day - May 2018


Showroom Workstation, Sheffield

Hundreds of cinemas, film festivals and community screens have joined us at our Young Audience Screening Days over the years, and we’re delighted to be returning to Showroom Sheffield for our next event on Wednesday 23 May.

You can expect key conversations about engaging audiences aged 16-30 and younger, film screenings, workshop sessions and conversations that’ll help you grow a strong young audience offer whether you’ve never worked in this area before or you’re an expert.

Scroll down to see all films, speakers and sessions for the day.


Registration for this event is now closed.

Email with any queries.

Great sessions – keynote really inspiring

The quality and level of the films shown, especially for their preview status – it’s a really great opportunity to have for a YA programmer


Rebecca Frank

Keynote: “I want a radio for Christmas! (And other things young people don’t say any more)”

Now a consultant in broadcast, digital and marketing and a youth specialist, Rebecca Frank was Head of Production for Radio 1, 1Xtra and Asian Network in her last role, leading a team of over 100 creatives to make digital, audio, campaigns and events for over 12 million people every week. She worked at BBC Radio for over a decade, producing and leading on a diverse range of shows and learning about the threat and opportunity of the internet and a changing young population. She’s now consulting for brands, music labels, tech companies and non-profits who want to reach young audiences and make an impact with good ideas. Rebecca will be delivering our keynote on how to get people under 30 to care about your venue.

Flora Menzies & Simon Fathers

Into Film

Research has indicated that whilst young people are still a key audience segment for cinemas, this proportion is shrinking; presenting real and imminent challenges for the exhibition sector. UK-wide charity Into Film provides 5-19 year olds with inspiring opportunities to learn about and make film, and develop a passion for cinema. It has a commitment to developing young peoples’ appetite for a broad range of film, and strongly believes that through introducing young people to cinema venues in a positive way by offering inclusive experiences from an early age, the confidence and familiarity that will translate into a willingness to continue attending as an adult starts to build. In this brief session, Research and Analysis Manager, Simon Fathers and Head of Audience Development, Flora Menzies will give an overview of the rich body of research commissioned by the organisation that explores the barriers and motivators to cinemagoing and young peoples’ attitudes towards the film industry.

Megan Mitchell

Young people & You: How to begin to engage youth audiences

Capturing the elusive ‘youth audience’ has been an developing anxiety of the film exhibition sector for some time now, but with financial, psychological and physical barriers blocking young people's entry to film events what can practically be done to address this? Led by Grosvenor Cinema's Events Manager and Matchbox Cineclub's Events Coordinator Megan Mitchell, this hands-on workshop will explore helpful and practical ways in which to address the issues affecting young people when it comes to attending cinemas and film events, from ticket pricing to advertising. Using case studies, small groups and her own personal experience, Megan will look at successful and not so successful examples of outreach and explore how our industry can serve young audiences better.

Rebecca Goldsmith

Anim18: A Celebration of British Animation

Launched in April and continuing through to November, Anim18 is a celebration of British Animation taking place at venues across the UK. Led by Film Hub Wales and Chapter (Cardiff) working with the BFI Film Audience Network and a host of project partners, Anim18 will showcase the best of British talent past, present and future with a programme including screenings, workshops, pop-up events and new commissions aiming to put British animation firmly in the spotlight. In this session, Anim18’s Project Manager Rebecca Goldsmith will outline the programme and how venues can come on board, showing some animation shorts from the BFI Archives and discussing how venues can use animation to create activities and events for young audiences.


The event will be held at the Showroom Cinema which is on Paternoster Row in Sheffield’s Cultural Industries Quarter, just across the road from Sheffield railway station and 10 minutes’ walk from the main bus interchange on Pond Street.

To plan your journey by rail visit or call 08457 48 49 50

To plan your journey by bus visit or call 01709 515151

There is some on street parking on Paternoster Row and Shoreham Street and car parks in the vicinity include Q Park on Charles Street, Sydney Street Car Park and Sheffield Station Car Park.

For more parking info see


Hotel Novotel Sheffield Centre
Approximate rate per night: £56 – £98
Distance to Showroom: 0.2 miles

Jurys Inn Sheffield
Approximate rate per night: £68 – £99
Distance to Showroom: 0.3 miles

Best Western Cutlers Hotel
Approximate rate per night: £59 – £83
Distance to Showroom: 0.4 miles

Mercure St Paul’s Hotel and Spa
Approximate rate per night: £119 – £199
Distance to Showroom: 0.5 miles

Premier Inn Sheffield City Centre – St. Mary’s Gate
Approximate rate per night: £50 – £60
Distance to Showroom: 0.6 miles

Ibis Sheffield City
Approximate rate per night: £43 – £54
Distance to Showroom: 0.7 miles

Copthorne Sheffield Hotel
Approximate rate per night: £72 – £92
Distance to Showroom: 0.7 miles

Holiday Inn Royal Victoria
Approximate rate per night: £94 – £95
Distance to Showroom: 0.8 miles

Sheffield B&B
Approximate rate per night: £35 – £45
Distance to Showroom: 0.9 miles

Harley Hotel
Approximate rate per night: £39 – £59
Distance to Showroom: 1.0 miles

Hilton Sheffield Hotel
Approximate rate per night: £95 – £104
Distance to Showroom: 1.4 miles

Sheffield Metropolitan
Approximate rate per night: £50 – £64
Distance to Showroom: 1.5 miles

Leopold Hotel
Approximate rate per night: £94 – £105
Distance to Showroom: 1.9 miles

NB. The ICO does not endorse any of the above hotels.


How do I register on the day?

Registration will be held in the morning at Showroom. You will be issued with a badge which will be your entry pass into all screenings and sessions.

When do the screenings happen?

A precise schedule is yet to be confirmed, but screenings and sessions will likely run between 9:00am and 6:00pm.

Where are the screenings held?

Screenings and events will be held in cinemas 1, 2 and 3 and Showroom 5 at Showroom.

Will there be any other activities in addition to the screenings?

There will be workshops, case studies, panels and presentations, along with a drinks reception on Wednesday evening.

Is there somewhere to get drinks and food onsite?

Refreshments and lunch will be provided on the day. You can also visit Showroom’s café-bar. Click here for further details and opening hours.

How accessible is the Showroom?

All public areas of the Showroom Cinema and Workstation are accessible to people using wheelchairs and their staff are trained to provide assistance. The Showroom has an infrared hearing loop facility in the cinema for delegates with a hearing impairment. In-ear headsets and necklace amplification devices are available from the Box Office on request. For further details please visit Showroom’s website.

How do you select films for the programme?

At this event we’ll be looking for films for children and young audiences (from 16-30), bringing you a selection of the best independent titles coming into distribution so you’re empowered to make informed choices for young audiences during the summer holiday months. Alongside screenings, you’ll also have the opportunity to listen to expert speakers and case studies on young audience development and the programming and marketing of cinema for children and young people.

Why can only four members of my organisation attend?

As we only have a limited capacity, we now limit the number of passes for any one organisation to four. This ensures that the largest number of organisations can benefit from the event. Attendees must also be engaged in one of the following areas within their organisation: programming, marketing, education, audience development, or on the selection committee of a film society/club.

Can I Tweet or share reviews or comments on the films in public?

No. While we appreciate your enthusiasm (or otherwise) for films you see at Screening Days, the terms that we receive the films under completely prohibit any social media or film forum discussion of films in the Screening Days programme. Distributors and the ICO monitor social media channels for discussion of the films. Please do feel free to discuss the films in person with other delegates, and if you’d like to talk about the event in general on social media you can find us at @ICOtweets #ScreeningDays.

When will you be hosting the next Screening Days and where?

The next Screening Days events will be in summer 2018, dates and location to be confirmed soon! Join our mailing list to receive updates.

Our events code of conduct

  • We want our events to be fun, inclusive spaces for film professionals. We expect people attending and working at the event to maintain our code of conduct so that it can stay fun and inclusive. Harassment and bullying have no place at ICO events. Be mindful of others’ experience and think before you speak or act, so that everyone can have a pleasurable and productive experience.
  • Examples of inappropriate behaviour that contravenes our code of conduct includes offensive verbal comments related to gender, gender identity and expression, age, sexual orientation, disability, physical appearance, body size, race, ethnicity, religion, sexual images in public spaces, deliberate intimidation, stalking, following, harassing photography or recording, sustained disruption of talks or other events, aggressive behaviour, inappropriate physical contact and unwelcome sexual attention.
  • If you feel uncomfortable, or someone behaves inappropriately towards you, or you witness something inappropriate, please report it to a member of ICO staff or email Your complaint will be treated with confidence and discretion. We are happy to help you and can help report inappropriate behaviour to the authorities, where necessary or address the problem ourselves where more appropriate. We reserve the right to refuse entry to anyone who does not comply with our code of conduct. This code of conduct applies both in person and online.
  • If you would like to speak to an independent organisation about an issue, the Film and TV Charity have a free and confidential helpline available on 0800 054 00 00. It operates seven days a week, 24 hours a day.

Terms and conditions

ICO Screening Days are industry events open to people working or volunteering in an organisation whose primary purpose is the exhibition of films to the public. Please note: as all films screened at these events are previews, there is a press embargo including commentary on social networking sites and film forums.

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