Screening Days

I.D. Screening Day 2018
(Inclusion & Diversity)


mac, Birmingham

Would you like to ensure your venue is welcoming to all your possible audiences?

Would you like to broaden the stories you share on screen?

Our I.D. Screening Day (Inclusion & Diversity) is your chance to explore current debates around inclusion and diversity in film exhibition and further afield.

A one-day event at mac in Birmingham on Tuesday 25th September, it will incorporate talks, panels and case studies from some of the top voices in the field alongside specially curated and presented film screenings.

As well as enabling you to view a diverse range of content, the day will give you inspiration and confidence for broadening your audience from your core programme and practical examples of how to ensure your venue reflects and welcomes all your possible audiences.

See the schedule for the day to date here.


Registration for I.D. Screening Day is open!  To register for your place, click on the ‘Register Now’ button at the top-right of this page.

Your £30 pass includes all refreshments, lunch and the evening drinks reception.

ICO Screening Days is an industry event for programmers, organisers, audience developers, education officers or marketers from cinemas, mixed arts venues, film societies, film festivals and any other venue whose primary purpose is exhibition of films to the public.

Please note that we have a limit of four attendees per organisation and that passes are non-transferable.

Our registration process has changed

Previously, we requested payment after approving your registration. Now, we take payment from your account immediately when you book your pass and you will receive only one automatic booking confirmation. If there’s a problem with your eligibility, we’ll contact you within five working days and refund your fees. Otherwise you may assume your pass is approved.

Registration deadline

The deadline for registration is Friday 14 September.  There is limited capacity at the venue, and last year’s event sold out, so please book early to avoid disappointment.  A full refund is available for cancellations up to Friday 7 September 2018.

If you have any queries about your registration, please read our FAQ or contact us at or on 0207 636 7120.


The regional Film Hubs may be able to offer support in the form of bursaries towards fees, travel and accommodation for their members to attend Screening Days. For further information and/or links to contact your local Hub to enquire, see below:

To stay updated, join our mailing list.


Keynote: Gina Duncan

Since becoming Associate Vice President of Cinema at Brooklyn’s BAMcinématek in 2017, Gina Duncan has been justly celebrated as a champion of diversity programming. Having succeeded in welcoming and sustaining new, more diverse audiences to her 150-year-old New York arts institution, her keynote will set the themes for our day and explore current discussions around inclusion and diversity in the arts.

Connecting 15-25 year olds

How do you connect young people from different backgrounds to the arts? Since 2006, Mark Miller has led the vision, direction and implementation of Tate’s young people’s programme. Focusing on the Circuit programme, he will share how they worked to bring 15-25 year olds into their galleries to spark change.

Meet the distributor: Dogwoof

Marcel Karst, Head of Theatrical Sales, at Dogwoof talks about their promotional campaign for the upcoming documentary Matangi/Maya/M.I.A. (before a screening of the film) and their plans to reach diverse audiences.

Welcoming learning disabled people to your venue

Sarah Watson from Oska Bright Film Festival and Carousel will deliver a practical session on how best to welcome learning disabled people to your venue; providing top tips and ideas for you to implement straight away.

Developing BAME audiences

With nearly three decades of experience in building diverse audiences, Marketing and Audience Development Consultant Hardish Virk will explain how best to engage new communities to develop BAME audiences; helpful tools and methodologies to do so; and how to ensure sustainable audience development.

White works - the role race plays in cultural spaces

Anim18’s Umulkhayr Mohamed will highlight the often ignored and misunderstood barriers preventing people from engaging with cultural spaces; exploring how our decision-making is often affected by our own cultural backgrounds; and setting out a path for change.


Gina Duncan

Since January 2017, Gina Duncan has served as the Associate Vice President, Cinema at the Brooklyn Academy of Music (BAM). She is responsible for providing strategic and artistic direction for BAM's first-run and repertory programs as well as its film festival, BAMcinemafest. She previously programmed for the Jacob Burns Film Center and Hot Docs Film Festival and currently serves as the Film Lab curator for SPACE on Ryder Farm, a working organic farm that offers self-determined residencies to artists and activists.

Mark Miller

Since 2006 Mark Miller, the Circuit: Convenor Young People’s Programmes at Tate, has been responsible for establishing the vision, direction, and implementation of their programmes, projects and events, both national and international. This includes the four-year national programme Circuit, Tate Collective London, British Council European programme Youth Art Interchange. His other projects include the Hyperlink Festival, Undercurrent part of The Tanks Art In Action and the Turbine Festival at Tate Modern, TENT Rotterdam X Tate, BP Saturdays Loud Tate, and Late at Tate Britain.

Sarah Watson

Oska Bright Film Festival was founded in 2004 by a group of learning disabled filmmakers frustrated at having nowhere to show their work. Now in its 8th edition, it is the largest and most influential festival of its kind in the world, and is run by the charity Carousel. We're delighted to welcome Carousel and Oska Bright's Sarah Watson to I.D. Screening Days to deliver a practical session on how to welcome learning disabled people to your venue. A self-taught illustrator who specialises in creating bold portraits, Sarah is Carousel's chairperson and has toured the UK and festivals across Europe to speak about her work and passion for cinema.

Hardish Virk

Hardish Virk has nearly 28 years experience of delivering marketing and PR campaigns for visual arts, dance, music, theatre, festivals, museums and heritage organisations. He has also advised on developing Black, Asian and Minority Ethnic audiences whilst supporting organisations with the development of policy and strategy documents focusing on communications and diversity. Hardish has contributed to magazines including Arts Business and was the Guest Editor of JAM (Journal of Arts Marketing).

Umulkhayr Mohamed

Umulkhayr Mohamed is a 24-year old first-generation British Somali who is interested in films, visual arts and spoken word poetry. Um recently graduated with a BA(Hons) in Business and Marketing from Essex University and is currently based in Chapter Arts Centre, Cardiff. She is the Project Coordinator for Film Hub Wales's Anim18, a BFI-funded a national season celebrating British Animation, and one of Independent Cinema Office's FEDS trainees. In addition to this, she is interested in creating space for herself and others to challenge the 'faux' neutrality of narratives centered around privilege. Although she is committed to exploring complex and often times sensitive social issues through her work, she is committed to doing so in a way that also allows for lightness, as a means of drawing attention to the context that these topics and themes exist within.


The event will be held at mac which is located in Birmingham’s Cannon Hill Park, opposite Edgbaston County Cricket Ground on Edgbaston Road (off A441 Pershore Road and A38 Bristol Road).


  • Trains to Birmingham arrive into Birmingham New Street Station, approx. 15-20 mins from mac by taxi
  • To plan your journey by rail visit or call 08457 48 49 50


  • Coaches to Birmingham arrive into Birmingham Coach Station, approx. 8-12 mins from mac by taxi
  • To plan your journey by coach visit or call 0871 781 8181

More details

For more information including details of available parking near mac and bus routes within Birmingham , visit


ibis budget Birmingham Centre
Approximate rate per night: £41
Distance to mac: 1.5 miles

Lucas House Hotel
Approximate rate per night: £75 – £85
Distance to mac: 1.6 miles

The Edgbaston Boutique Hotel
Approximate rate per night: £145 – £195
Distance to mac: 1.6 miles

ibis Birmingham Centre Irving Street Hotel
Approximate rate per night: £36 – £51
Distance to mac: 1.7 miles

Travelodge Birmingham Central Bull Ring
Approximate rate per night: £43 – £83
Distance to mac: 1.8 miles


Pentahotel Birmingham
Approximate rate per night: £93 – £111
Distance to mac: 1.8 miles

Radisson Blu Hotel, Birmingham
Approximate rate per night: £148
Distance to mac: 1.8 miles

The Rowton Hotel
Approximate rate per night: £40 – £56
Distance to mac: 1.8 miles

easyHotel Birmingham
Approximate rate per night: £47 – £61
Distance to mac: 1.9 miles

Hotel Indigo Birmingham
Approximate rate per night: £113 – £150
Distance to mac: 1.9 miles

Premier Inn Birmingham City Centre New St Station
Approximate rate per night: £66 – £88
Distance to mac: 2.1 miles

Macdonald Burlington Hotel
Approximate rate per night: £112 – £125
Distance to mac: 2.1 miles

Holiday Inn Express Birmingham – City Centre
Approximate rate per night: £89
Distance to mac: 2.1 miles

Jurys Inn Birmingham
Approximate rate per night: £108 – £150
Distance to mac: 2.1 miles

Park Regis Birmingham
Approximate rate per night: £148 – £174
Distance to mac: 2.2 miles

Our events code of conduct

  • We want our events to be fun, inclusive spaces for film professionals. We expect people attending and working at the event to maintain our code of conduct so that it can stay fun and inclusive. Harassment and bullying have no place at ICO events. Be mindful of others’ experience and think before you speak or act, so that everyone can have a pleasurable and productive experience.
  • Examples of inappropriate behaviour that contravenes our code of conduct includes offensive verbal comments related to gender, gender identity and expression, age, sexual orientation, disability, physical appearance, body size, race, ethnicity, religion, sexual images in public spaces, deliberate intimidation, stalking, following, harassing photography or recording, sustained disruption of talks or other events, aggressive behaviour, inappropriate physical contact and unwelcome sexual attention.
  • If you feel uncomfortable, or someone behaves inappropriately towards you, or you witness something inappropriate, please report it to a member of ICO staff or email Your complaint will be treated with confidence and discretion. We are happy to help you and can help report inappropriate behaviour to the authorities, where necessary or address the problem ourselves where more appropriate. We reserve the right to refuse entry to anyone who does not comply with our code of conduct. This code of conduct applies both in person and online.
  • If you would like to speak to an independent organisation about an issue, the Film and TV Charity have a free and confidential helpline available on 0800 054 00 00. It operates seven days a week, 24 hours a day.


How do I register on the day?

Registration will be held in the morning at mac. You will be issued with a badge which will be your entry pass into all screenings and sessions.

When does everything happen?

We won’t be able to confirm a precise schedule until closer to date, but screenings and sessions will likely run between 9:00am and 6:00pm.

Where at mac will the event be held?

Screenings and events will be held in the Cinema, Theatre and the Hexagon Theatre at mac.

What types of activities will you run?

In addition to film screenings, we will run talks, panels and case studies with expert speakers on the themes of inclusion and diversity.

Is there somewhere to get drinks and food onsite?

Refreshments, lunch and evening drinks will be provided on the day. You can also visit mac’s café and their Arena Bar. Click here for further details and opening hours.

How accessible is mac?

For details of accessibility at mac, please visit their website. If you have any queries about accessibility not answered here, please email us with details.

How do you select films for the programme?

We work closely with distributors to select independent, world and art house cinema that will be released in the following quarter. Titles we programme may offer diversity in on-screen or off-screen talent; be themed around inclusion; meaningfully depict traditionally marginalised groups; and/or provide an opportunity to broaden your audience. All films will be contextualised with discussions on how they might best be programmed and positioned to maximise their potential for audience development.

Why can only four members of my organisation attend?

As we only have a limited capacity for each Screening Days event we now limit the number of passes for any one organisation to four. This ensures that the largest number of organisations can benefit from the event, whilst also still enabling you to attend alongside colleagues.

Attendees must also be engaged in one of the following areas within their organisation: programming, marketing, education, audience development, or on the selection committee of a film society/club.

Can I Tweet or share reviews or comments on the films in public?

No. While we appreciate your enthusiasm (or otherwise) for films you see at Screening Days, the terms that we receive the films under completely prohibit any social media or film forum discussion of films in the Screening Days programme. Distributors and the ICO monitor social media channels for discussion of the films. Please do feel free to discuss the films in person with other delegates, and if you’d like to talk about the event in general on social media you can find us at @ICOtweets #ScreeningDays.

When will you be hosting the next Screening Days and where?

The dates and venues for the next ICO Screening Days are:

  • Autumn Screening Days 2018
    27-29 October 2018 at Tyneside Cinema, Newcastle
  • Archive Screening Day 2018
    Thursday 29 November 2018 at BFI Southbank, London
  • Spring Screening Days 2019
    2-4 March 2019 at BFI Southbank, London

We’ll have webpages up for these events soon, but as usual please sign up to our mailing list to stay up to date.

Terms and conditions

ICO Screening Days is an industry event for programmers, organisers, audience developers, education officers or marketers from cinemas, mixed arts venues, film societies, film festivals and any other venue whose primary purpose is exhibition of films to the public.

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