General Manager (West Norwood Picturehouse)



Salary: £32,000 - £36,000

West Norwood Picturehouse are looking for an experienced and enthusiastic General Manager who can bring the Picturehouse way of working to this exciting venue.

Read, watch, eat or drink. West Norwood Library & Picturehouse is here for you. A lovingly restored library, 4 screen cinema and cafe-bar. We share this beautiful building with our friends at the library, creating a vibrant and diverse setting, right at the heart of the neighbourhood.

Please note there is a requirement to work full time hours per week over any of the seven days with regular work at evenings and weekends.

In return we offer:

  • Competitive pay
  • Unlimited Free Cinema Tickets
  • Free Guest Tickets
  • Free Cineworld Tickets
  • Free Hot and Draught Soft Drinks
  • Food & Drinks Discounts
  • Eye Care Vouchers
  • Paid Breaks
  • Increased Pension Contributions
  • Cycle to Work Scheme
  • Career Development Opportunities
  • Company Sick Pay
  • Employee Assistance Plan

Job Purpose

The key responsibility of the role is to ensure the smooth running of the cinema with a focus on maximising business opportunities and growing the cinema’s Membership base. Responsible for delivering business objectives by creating an environment where your people are trusted, empowered, engaged and coached to deliver the Picturehouse Experience for every customer.

You are responsible for defining, setting and implementing the strategy to grow your business in line with Picturehouse’s vision whilst maintaining its individual identity.

Main Duties

  • Lead and engage the whole cinema team deliver the Picturehouse Experience
  • Engage with the local community to keep yourself aware of local market conditions, the community you serve and your competitors
  • Develop and nurture internal and external relationships to help you achieve business objectives
  • Act as the contact point for local authorities and enforcement agencies
  • Manage the cinema’s marketing; maximising audiences for films and other events by increasing numbers of Members, newsletter subscribers and social media followers

People – You will:

  • Accountability for the whole employee life cycle of all employees, with particular responsibility for your direct reports
  • Ensure regular rotation of your management team’s responsibilities in order to drive their development
  • Develop effective succession plans to maintain the smooth running of the cinema
  • Use effective communication methods to create an environment where high performance can be developed and maximised
  • Proactively deliver feedback with the appropriate balance of support and challenge
  • Promote an environment of trust and shared ownership within the management team

Customer – You will:

  • Create an atmosphere which allows your team to deliver the Picturehouse Experience
  • Use all available data to make things better for our customers
  • Engage with customers by being visible and responding to their needs
  • Make sure everything is working so that our customers are not disappointed

Operational Excellence – You will:

  • Ensure relevant checks and balances are in place to ensure delivery of KPI’s
  • Establish practices which deliver consistent improvement in cleaning and general housekeeping
  • Overall responsibility for managing the Health & Safety of your cinema and managing business risk
  • Ensure all business policies and procedures are followed to expected business standards
  • Liaise with the cinema’s programmer to maximise the profitability of programming and scheduling

Finance – You will:

  • Continually look for opportunities to implement initiatives to grow your business and grow EBITDA
  • Effectively manage the cinema P&L in line with fluctuating business
  • Be aware of, and take action to mitigate, financial risks to your business
  • Ensure that a commercial approach is taken across all aspects of cinema management
  • Along with your main duties, you will also be expected to carry out any other duties that are reasonably asked of you.

Person Specifications – Attributes and Experience


  • Delivers results through great people management
  • Experience of running a standalone unit
  • P&L Management
  • Proven track record of delivering operational excellence
  • Proven experience of managing performance at all levels
  • Customer facing experience, in particular in a cinema / food / drink service environment
  • IT literate (Microsoft Office suit, industry bespoke software)
  • Available to work at key business times i.e. evenings and weekends
  • Flexible on location (able to travel a reasonable distance)
  • Experience of managing building maintenance
  • Experience of managing private hires / events
  • Local marketing experience


  • Significant knowledge of Audio Visual presentation
  • DPS licence holder
  • An interest in and knowledge of film and Picturehouse’s programming strands

Note: This job description reflects the present requirements of the post. As duties and responsibilities change and develop the job description will be reviewed and is therefore subject to amendment.


To apply please send a CV and covering letter to Cormac O’Connor – Regional Manager at by the closing date.

The closing date for this position is 27/03/2023 at 23:59

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