REACH: Strategic Audience Development 2018
26/09/2018 - 12/03/2019
Multiple (Birmingham & London),
Take me to:Course Contents Speakers Testimonials
Would you like to grow the audiences in your venue?
How about bring in people who have never been before?
Or diversify the types of people who regularly attend?
REACH: Strategic Audience Development is a workshop driven, project-based training programme for independent film exhibitors who want to learn from experts about how to strategically grow audiences.
The course is designed to help you deliver real change in the audiences for your cinema or film festival. Delivered by experts in audience development, you will learn effective strategies to grow and diversify audiences.
The course is delivered over seven months with one workshop in Birmingham in September 2018 and another in London in March 2019. This course is being partly funded by the BFI Film Audience Network.
Applications for this course are now open. The deadline for applications is 5pm, Wednesday 8 August.
What does the course cover?
The programme has been designed especially for independent film exhibitors (including cinemas, film festivals and community screens), looking closely at:
- How to understand, research and build audiences
- Delivering practical projects that deliver clear results
- Bringing new audiences to a wider range of films
- Engaging audiences from diverse backgrounds
- Encouraging public participation and inclusion
- Making use of your resources to achieve goals
Module 1 – Audience Development Forum (26 – 28 September 2018, The Bond Company, Birmingham)
Three days of workshops, presentations and case studies will help participants develop a greater understanding of their organisation and the current cinema audience landscape. Participants will be encouraged to use pioneering and proven audience development success stories as the springboard for their own projects. This section is led by experts with a proven track record of working with venues facing all kinds of audience challenges and with high aspirations.
Module 2 – Pilot Projects (October 2018 – March 2019, in your venues)
Having designed an Audience Development Pilot Project, participants will be matched to an expert advisor to help them implement their plans.
Module 3 – Seminar Day and Exit Sessions (11 – 12 March 2019, Venue TBA, London)
Participants will present their projects to their peers, with feedback workshops and discussion groups formed from these findings. Participants will have a final advisory session with their matched advisor and case studies will be posted online.
Speakers (announced so far)
Catharine Des Forges
Director, Independent Cinema Office
Catharine has spent over 20 years working in the exhibition sector for a variety of organisations including the BFI and Arts Council England. She has worked as a freelance programmer and arts consultant and progammed for festivals and cinemas both in the UK and internationally. She has lectured on film at a number of UK universities and is a regular contributor to industry events and a frequent filmmaker Q&A host. Catharine founded the ICO in 2003 and has been its Director ever since.
Head of Cinemas, Independent Cinema Office
Over the past 25 years, David has worked as a Programmer, Consultant and Distributor, on occasions two or three of these at the same time. From 1998-2002, he was Director of Cinema at London’s Institute of Contemporary Arts (ICA) where he programmed an award winning season of Japanese experimental film, increased admissions by 100% and also made a success of the ICA’s cutting edge distribution company; releasing over 40 films including Ring, A One and a Two and Kandahar. Whilst Head of Content at the British Film Institute, he co-produced a screening of Borderline staged at the Tate Modern Turbine Hall; and A Throw of Dice with a live orchestra in Trafalgar Square.
Gina M. Duncan
Associate Vice President, Cinema, Brooklyn Academy of Music
Since January 2017, Gina Duncan has served as the Associate Vice President, Cinema at the Brooklyn Academy of Music (BAM). She is responsible for providing strategic and artistic direction for BAM's first-run and repertory programs as well as its film festival, BAMcinemafest. She previously programmed for the Jacob Burns Film Center and Hot Docs Film Festival and currently serves as the Film Lab curator for SPACE on Ryder Farm, a working organic farm that offers self-determined residencies to artists and activists. Ms. Duncan is an award-winning producer with credits in film, television, and theater. She is currently producing The Evidence of Things Not Seen, a feature-length documentary from filmmaker and visual artist, Ja'Tovia Gary.
Independent Consultant and former Deputy Director of the Audience Agency
Sarah Boiling started her career at Tyneside Cinema, and since then she has worked in senior marketing positions at many of the UK’s most innovative cultural organisations including Broadway, Tate, and the Barbican Centre. For the last eight years Sarah was Deputy Director of The Audience Agency (and its forerunner, Audiences London) where she led projects for clients including Film London, BFI and Into Film. She is now an independent consultant specialising in audience and organisational development, facilitation and training.
Independent Press & PR Consultant
Clare is one of the UK's leading film, television and animation publicists, specialising in event and film festival PR. Clare gained over ten years' experience in arts marketing and PR at organisations including the Barbican Centre, London, Opera North in Leeds, and the Arnolfini in Bristol, before moving into Film PR in 1992. She has orchestrated press campaigns for the following festivals: Brief Encounters, Bristol; Borderlines Film Festival; the BFI London Film Festival; , and the Bradford International Film Festival. Clare was Associate Producer and Talent Manager for several Empire Magazine Film Awards, as well as Guest Speaker and Hospitality Co-ordinator for the Media Guardian Edinburgh International Television Festival for three years. She has also freelanced for Premier PR and Corbett & Keene for over 10 years, handling press campaigns both at international festivals and in UK distribution.
Cinema Youth Development Officer, Dundee Contemporary Arts
Mike’s role at DCA is to promote the very best in international film for young audiences aged between 3 and 19, and to increase audiences for these films. He produces the annual Discovery Film Festival (www.discoveryfilmfestival.org.uk), develops year-round family-friendly screening programmes and supports schools and teachers in the development of film as a valuable resource across the curriculum. He also assists with the BFI film academy held at DCA, and coordinates the Discovery Young Ambassadors (DYAs), a team of young film programmers (aged 15-19) who are a key part of the festival creative team.
This course has been run annually since 2015. Since running this course, 100% of participants have said:
- attending REACH had a practical and positive impact on their working practices
- they would recommend the course to others
- they considered the course to be good value for money
”At the time I took part in the course I had little to no programming experience and was learning on the job; as the sole film programmer for a large arts venue the course was invaluable in helping me develop my skills early on; I was able to bring back tangible plans for better understanding our audiences, to examine and develop what we offer them…In the time since I was able to propose a new business model, using the audience development plan that I developed on REACH as a starting point, and we’ve seen an increase in audience figures to our film programme of 44% between then and now”
REACH 2016 participant
“I didn’t want it to end! It’s been a great motivator and provided me with a lot of support, especially as a new venue”
REACH 2016 participant
“I really recommend the course. We talked about so many different challenges & it’s really interesting that we came from such diverse organisations.”
REACH 2017 participant
“The course was really brilliant and the quality of the speakers really high – providing me with so many ideas and the confidence to implement them”
REACH 2017 participant
How to apply
The deadline for applications is 5pm, Wednesday 8 August 2018
Applicants will be informed of decisions no later than Wednesday 22 August 2018
There are a limited number of bursaries of up to £600 available to individuals working for not-for-profit organisations (priority will be given to venues with annual turnover of less than £400,000) to help cover fees, travel, accommodation and childcare/other care costs. If you would like to apply for a bursary, please complete the form which is attached to the Application form. Applicants will be informed of bursary decisions in August. If you are successful, you will need to pay the remaining fees to confirm your place, so please ensure you have funds in place.
Who is this course for?
Applicants must have 1 – 2+ years’ experience working in the film exhibition sector (e.g. cinema or film festival), should have the ability to affect change and have the authority to undertake a project, or have agreed sign off from senior management in their venues or festivals to instigate their audience development project in their venue.
BFI Film Audience Network
* Participant data may be passed on to the course funder, BFI Film Audience Network, for monitoring purposes. Applicants must be a member of their local BFI Film Audience Network Hub. For more information please click here.
Please note that many of the FAN Hub Lead Organisations are able to offer exhibitors bursary support for training. Please ensure that you have contacted your local HLO to apply for relevant bursary support in advance of your application to this course.