Advice & Support

Marketing for Independent Cinemas

Want to start thinking more strategically about your marketing and communications? Read our downloadable guide.

Marketing is central to everything your organisation does, so it’s essential to think carefully about your communications when planning a new project or reviewing your marketing channels.

We created this free resource to help cinemas and anyone working in film exhibition think more strategically about their marketing and communications. Throughout, there are tips and advice from a range of experts in the field, all with a wealth of knowledge to share. We’ve included lots of links for further reading as well as a useful resources section at the end. We hope you find it to be a helpful tool for all your future marketing endeavours.

Download it here:

Included in this guide:

  • Developing your brand
  • Accessibility and inclusivity
  • Digital marketing
  • Venue marketing
  • Partnerships, sponsorship and fundraising
  • Press
  • Evaluation and GDPR

This guide was written by the following contributors:

With special thanks to Claire Stewart, Senior Communications Manager at Watershed in Bristol for consulting on this guide and to Sarah Rutterford, Operations Officer at the Independent Cinema Office for proofing.

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