Advice & Support

Film Tours

A comprehensive guide to the process of putting on a successful film tour.

Ever wondered how to put together your own film tour? Have films you’d love to bring to audiences but need some guidance on how to make it happen?

Film tours can give audiences a bigger experience than simply watching a film. At their best, they can remind audiences of the power of cinema, help venues build lasting connections with their community, or be used to encourage audiences to engage with under-the-radar films and important topics.

This new guide, written by the ICO’s Projects and Business Manager Duncan Carson, and featuring inspiring case studies from guide advisors Isra Al Kassi and Charlie Shackleton, provides information on:

  • Developing a concept
  • Money matters
  • Creating a clear offer for cinemas
  • Creating compelling events
  • Working with talent
  • Marketing

Download it here:

Front cover of the ICO's guide to film tours.

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