Training Courses

Film Hub South East Festival Development Training

14/01/2019 - 16/01/2019

BFI Stephen Street, London

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Film festivals are an essential way to bring the magic of cinema to your community. We’re incredibly proud of the strong set of festivals we have in the South East and want to help make your next edition even better than before.

This January, we’re hosting free development sessions for South East film festivals on business planning and developing your sponsorship strategy, taught by renowned experts. These sessions aim to have you leaving with the insights and confidence to take your festival to the next level and build more financial stability for years to come.

The four sessions will take place in Central London, at the BFI Stephen Street:

  • Monday 14 January – Business Planning (Invite Only)
  • Tuesday 15 January – Sponsorship Strategy (Open to all)
  • Wednesday 16 January (Morning) – Business Development (Open to all)
  • Wednesday 16 January (Morning) – Marketing Strategies (Invite Only)

While two of the sessions are invite-only, we encourage all active festivals in our region to apply for the ‘open to all’ sessions.


14/01/2019 - 16/01/2019


Free to Film Hub South East members


BFI Stephen Street

If you are interested in attending the sessions that are open to all, please think about the most appropriate person from your team (they will need to have an understanding of your current business model) and register your interest below. We are also happy for Trustees to attend if they the most appropriate person from the organisation concerned. Our aim is that there are practical outcomes of the sessions that will impact productively on all of your festivals.

Please be aware that spaces are limited for this training, and that you must be an active film festival within the South East in order to attend. This training is being offered free to any Film Hub South East member film festivals. We can provide one travel bursary per festival in order to facilitate attendance.



Sarah Gee

Co-founder and Managing Partner, Indigo Ltd.

Sarah has previously worked in a variety of roles in the music business, most recently as Director of Communications for the City of Birmingham Symphony Orchestra. Her work on relationship management, diversification of audiences and rebranding at the CBSO received world-wide interest, and has since been used as case studies in many leading journals and universities.

Dagmar Forelle

Former Head of Sponsorship, Berlin International Film Festival

From 2000-2016, Dagmar Forelle was Head of Sponsorship at the Berlin International Film Festival. Together with Festival Director Dieter Kosslick she opened the festival to corporate partners and made it more attractive to the business community. Since 2015 she has been Vice Chair of the Wim Wenders Foundation, Düsseldorf. Previously, she worked in feature film production for over twenty years, including as Wim Wenders’ personal assistant (1986-1993). She was also involved with the conception and execution of exhibition and charity auction “Artists for Children” (1994+1999) and collaborated with Japanese fashion designer Yohji Yamamoto in Paris and Tokyo (1994-1996).

Sarah Boiling

Independent Audience Consultant & former Deputy Director of The Audience Agency

Sarah Boiling started her career at Tyneside Cinema and since then has worked in senior marketing positions at many of the UK’s most innovative cultural organisations including Broadway, Tate, and the Barbican. Following eight years at The Audience Agency (and its forerunner, Audiences London) she set up as an independent consultant three years ago. Since then she has worked with a wide range of clients in independent cinema and more widely across the cultural sector including the Film Audience Network, Film Hub NI and Into Film. She is a mentor on the Arts Marketing Association’s Audience Diversity Academy, an advisor for Arts Council Wales Resilience Programme, and recently completed national research into audience engagement for Creative People and Places.


BFI Stephen Street
21 Stephen Street

The nearest tube stations to BFI Stephen Street at Tottenham Court Road and Goodge Street.


How do I register for the event?

You can register your interest for this event through the link at the bottom of the page. Please be aware that by registering your interest your place on the course is not confirmed. We will be in touch with all those who register for the training to inform them of their confirmation.

Do I have to be a Film Hub South East member to attend?

Yes. This training is being provided by Film Hub South East for member organisations in the South East region only.

If you are from a festival in the South East that is yet to register with the hub, you can do so here.

Do I have to work for an active festival in order to attend?

Yes. This training is aimed at developing a festival that has already been established, and is in a position to grow.

Is there any support available for me to attend?

As Film Hub South East, we may be able to offer support in the form of bursaries towards fees, travel and accommodation for their members to attend this training. For further information, please click through to our Training and Professional Development Bursaries here.

How long will it take for decisions to be made on registrations of interest?

Due to the busy time of year, we are intending to get back to all those who register their interest for this training within two weeks of them completing the online form.

When do I need to register my interest by?

You must have registered your interest for this training by Thursday 20th December, after which point the online registration process will be closed.


Who do I contact if I have any further questions?

If you have any further questions about the training, then please don’t hesitate to drop an email to, and someone will get back to you as soon as possible.

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