Training Courses

Elevate: Introduction to Leadership 2017

20/10/2017 - 20/02/2018

Four formal training days

Engine Shed, Bristol

You’re a manager in film exhibition. You’re passionate and make a big contribution to your business, but you’ve never had the chance to sit down and learn key management skills that could make your life easier, your goals clearer and change the way you approach your job. Until now…

Elevate: Introduction to Leadership is your opportunity to learn practical management skills to make sure your film career is moving in the right direction. This bespoke training experience will accelerate your development through a holistic approach, with expert support, coaching and peer-to-peer learning.


20/10/2017 - 20/02/2018
Four formal training days




Engine Shed

About the course

Participants will gain:

  • A greater ability to inspire and manage teams (including external clients and suppliers);
  • Improved confidence and renewed motivation in their work;
  • A wider network of contacts to help them to grow sustainable businesses;
  • A clear set of individual career aims and objectives and the ability to articulate their professional development plan.

Who is it for?

We are looking for ambitious people working in managerial positions within film exhibition. You should have had 1-2 years+ experience in management roles. Roles might include Programming, Marketing, Publicity, Finance, Venue Management, Audience Development, Education and Outreach Managers. We also welcome applications from entrepreneurs running exhibition enterprises. Successful applicants will:

  • Want to grow or step up their position within their organisation;
  • Be new to or have recently entered a management position;
  • Have a proven track record in the film industry;
  • Show commitment to their chosen career path;
  • Understand how they may inform the management culture of their organisation, specific sector and wider industry;
  • A clear set of individual career aims and objectives and ability to articulate their professional development plan.

How is the course taught?

  • Four modules of management skills workshops: The High Performing Positive Manager, Time and Team, Inspiring Others and Strengths Based Coaching.
  • Strengths Deployment Inventory (SDI):  This tool identifies personal value systems, motivators and individual personal management styles and can help you deepen your self-awareness, become a better manager and improve your relationships.
  • Individual coaching sessions and peer networking.

When will the course run?

Course dates are:

  • 20th October
  • 16th November
  • 18th January
  • 20th Febuaury

I feel it has changed the course of my career, I now have a better understanding of my own objectives and how to manage downwards.

Elevate participant


Lucy Ryan, Coach, Leadership Coaching

As an executive coach, consultant and trainer for the last 20 years, Lucy is passionate about developing leaders so that their confidence, impact and natural talents grow and flourish throughout their leadership journey. This means she is fascinated with helping teams and individuals find their voice; develop their presence; have impact in the boardroom and lead and motivate their teams with passion and insight.

Coaching expertise

Three vital chapters in Lucy’s life inform her commercial, sensitive, approach: firstly on the stage, (failed opera singer but would-be Julie Andrews!), then Sales Director in London and Sydney and latterly as a business psychologist. In her own coaching career, Lucy has worked with over 12,000 individuals and teams across Europe at crucial transition points in their leadership journey and today she is considered to be one of the UK’s foremost personal impact and confidence coaches for senior business people.

In the last decade she has worked with leaders from diverse organisations across Europe including L’Oreal; Channel 4; PHD; RAC; Sony; OUP; Argos; UNICEF; Siemens and Ingeus. With a unique ‘bank’ of coaching models and methods, Lucy also trains coaches and psychologists across Europe in strength based approaches, resilience and positive psychology.

Professional qualifications

An accredited business coach, Lucy is trained in Emotional Intelligence (MSCEIT and EIP), NLP, Leadership Practices Inventory, Transactional Analysis and Strengths Deployment Inventory. She is highly experienced in the assessment and development of individuals and organisations. Lucy is also one of few people in Europe with an MSc in Applied Positive Psychology and is at the forefront of the development of positive psychology in Europe. She is author of the UK’s first resilience and wellbeing curriculum, a Senior Lecturer at the University of East London, and a popular keynote speaker across Europe.

Lucy is currently studying for a PhD at Lancaster University in Management Learning and Leadership, with a focus on the retention of senior female executives.

Fiona Parashar, Coaching Director, Leadership Coaching

Fiona is the founder of Leadership Coaching Ltd. She specialises in coaching leaders and senior executives through transition periods, typically promotions, restructures, mergers or new roles, but also mid-life transitions in the context of work.


Fiona spent 12 years in leading roles at top advertising and media international agencies Ogilvy, Lintas and McCann Erickson. She later jointly ran Universal McCann, with clients ranging from Nestle and Sky to L’Oréal and Coca-Cola, before leaving to set up Leadership Coaching in 2000.

Coaching expertise

With over 10,000 hours of executive coaching experience, coaching senior leaders and training and supervising executive coaches, Fiona has a well-refined, results-oriented coaching style, combining her business and commercial experience with her academic background in Psychology.
Professional qualifications

Fiona is an award winning coach and certified supervisor with training in executive coaching, mastery in coaching from Newfield, and NLP coaching. She has an MSc in Applied Positive Psychology, a BSc Hons Human Psychology, and a diploma in Psychotherapy. She’s also a Master Practitioner of NLP and accredited to administer and process psychometric testing, including MBTI, FIRO-B and Emergenetics®. Fiona is also a teacher of meditation and mindfulness.

Catharine Des Forges, Director, ICO

Catharine has spent over 20 years working in the exhibition sector for a variety of organisations including the BFI and Arts Council England. She has worked as a freelance programmer and arts consultant and progammed for festivals and cinemas both in the UK and internationally. She has lectured on film at a number of UK universities and is a regular contributor to industry events and a frequent filmmaker Q&A host. Catharine founded the ICO in 2003 and has been its Director ever since.

Hatice Özdemirciler, Head of Training and Professional Development, ICO

Hatice joined the Independent Cinema Office in June 2014 after previously working for the EU’s MEDIA Desk UK at the UK Film Council and BFI advising the film, television and interactive industries on European funding and networking opportunities – from film development to pan-European training. Her most recent role involved running a £2 million business support and skills project for Ravensbourne, a small digital design university based in Greenwich, which supported over 500 London-based businesses in the media, technology and creative industries to develop and grow with cutting-edge training opportunities, business incubation and mentoring support.


2016 cohort

Alexzandra Jackson, Education Manager, Phoenix Cinema and Art Centre

Amy Smart, Project Manager, Flatpack: Assemble, Flatpack Projects

Jackie Jones, Project Manager, They Eat Culture

Jonny Courtney, Senior Film Programmer, Independent Cinema Office

Kirsty Tough, Marketing Manager, Centre for the Moving Image

Luke Collins, Deputy Director, LUX Scotland

Maren Hobein, Project Coordinator for Film, Goethe-Institut London

Paul Gallagher, Marketing Manager, Glasgow Film

Sarah Chorley, Development Director, London Short Film Festival

Tiffany Holmes, Film Hub Coordinator / Manager

Yoan Segot, Venue Manager, The Rio Cinema

Wendy Cook, General Manager, Hyde Park Picture House

100% of participants said they would recommend the course to a peer or colleague.

71% found the coaching element “excellent” while 29% found it “very good”.

2015 cohort

Agnes Orosz, Senior Rights and Contracts Officer, BFI

Alison Arber, Catalogue Product Manager, Studiocanal

Christine Boyd, Office Manager/PA, Metrodome

Claire Vaughan, Programme Officer, Chapter Arts Centre

Jemma Desai, Programmer, ICO

Kate Hide, Business and Content Manager, Hanway Select and Hanway Films Ltd

Kirsten Geekie, Film Programme Manager, Into Film

Leah Byrne, Audience Development Manager,  Picturehouse Cinemas

Sarah Freeman, Sales Executive, Universal

Jake Harvey, Cinema Programme Manager, Phoenix Leicester

Jon Lyen, UK Creative Services Manager, StudioCanal

Michael Wailes, Head of Sales, Vertigo

Oli Boxell, Finance Manager, Soda Pictures

Sam Groves, Programmer, Flatpack Film Festival

I think I can use everything I’ve learned in my day-to-day role. Presentation, influence, conflict, coaching. MBTI has changed the way I view and respond to people. It has allowed me to express myself and my thoughts in a trusted environment. It has reminded me what I am good at, what my skills are and how I can apply them both in my work and personal life.

Christine Boyd

2014 cohort

Ailsa Scott, Head of Marketing, The Works

Chris Dennis, Digital Marketing Manager (Film), Entertainment One UK

Gabrielle Jenks, Festival Manager, Abandon Normal Devices

Holly Tarquini, Producer, Bath Film Festival

James Given, Print Manager, 20th Century Fox

James Pugh, Manager, UK Legal & Business Affairs, Studiocanal

Jen Skinner, Film Education Officer, National Media Museum

Joan Parsons, Senior Programmer, Showroom Workstation

Michael Staley, Programmer, Queen’s Film Theatre

Nicola Milburn, Marketing Manager, Soda Pictures

Patrick Hurley, Distribution Co-ordinator, Dogwoof

Rosie Greatorex, General Manager / Programmer, The Lexi Cinema / Nomad

Tara Barnett, Sales Executive, 20th Century Fox

Tommy Delcher, UK Theatrical Sales Manager, Studiocanal

The course has been a revelation to me. Learning that things I thought were beyond my grasp are doable and achievable has given me a lot of confidence going forward in my role and the course facilitator has been great. Challenging when needed, fun and supportive. I hope others I work with get to do Elevate or there is a “next level Elevate” at some point.

Jake Harvey

Supported by Creative Skillset’s Film Skills Fund, which is funded directly by industry through the Skills Investment Fund (SIF), as well as by the National Lottery via the BFI.

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