Screening Days

The 'D' Word Screening Day 2015


  • Would you like to open up your screens to all your possible audiences?
  • Would you like to show new talents and broaden the stories you share on screen

The ‘D’ Word* Screening Days is your chance to see some of the most exciting new films showcasing BAME* talent and engage with key debates about diversifying UK cinema audiences. The day will include specially curated screenings that will provide tangible content for programmers who wish to diversify their programme. We’ll give you inspiration and confidence about broadening your audience and programme with debates and lectures from some of the top voices in the field. We’ll hear from pioneers who can empower you with practical examples of how the principles of diversity could transform your venue. You’ll leave the day with the changes you could make to your programme to attract diverse audiences for a range of content and some practical ideas to ensure your core programme reflects the complexity of all your possible audiences.

The event took place at Rich Mix in London on Tuesday 15 September 2015.

This event is now over. 


The ‘D’ Word Screening Days will be held at Rich Mix which is in the heart of Shoreditch and close to the City of London.

The nearest train stations are Shoreditch High Street (East London line, 5min walk), Liverpool Street (Central, Hammersmith & City, District and Metropolitan lines, 15-20min walk), Old Street (Northern line, 15-20min walk), Bethnal Green (Central line, 15-20min walk) and Aldgate East (Hammersmith & City, District lines, 15-20min walk).

Liverpool Street is the nearest mainline railway station with frequent suburban and national services, in addition to the Stansted Express for Stansted Airport.

Rich Mix is well served for buses and is on or near to many different routes. The no. 8 and 388 stop next door to the building and can take you to the West End or towards Bow, Hackney and Cambridge Heath.

Rich Mix does not have a car park so we advise using public transport.

For more information on how to get to Rich Mix please use the Transport for London Journey Planner


We have negotiated a 10% discount rate with the London School of Economics accommodation department:

LSE Grosvenor House
Approximate discounted rate per night: £69 – £98
Distance to Rich Mix: 2.5 miles

LSE Passfield Hall
Approximate discounted rate per night: £40 – £72
Distance to Rich Mix: 2.9 miles

To take advantage of this offer, all bookings should be made through the LSE website using the following promotional code: ICODWORD (capital letters).

Please note the cancellation and modification policy: 72 hours’ notice of modification should be given prior to your arrival. The first night is non-refundable. If less than 72 hours’ notice is given prior to your arrival no modification is possible and no refund is given.

Full payment is required at the time of booking.

In addition, below we have collated a list of nearby hotels to Rich Mix.

Boundary Rooms & Suites
Approximate rate per night: £204 – £250
Distance to Rich Mix: 0.2 miles

Tune Hotel, Liverpool Street
Approximate rate per night: £70 – £110
Distance to Rich Mix: 0.4 miles

The Dictionary Hostel, Shoreditch
Approximate rate per night: £20 – £35
Distance to Rich Mix: 0.4 miles

London House Hotel
Approximate rate per night: £74 – £124
Distance to Rich Mix: 0.6 miles

Holiday Inn Express London – City
Approximate rate per night: £160 – £180
Distance to Rich Mix: 0.6 miles

The Hoxton, Shoreditch
Approximate rate per night: £240
Distance to Rich Mix: 0.6

Travelodge, London Liverpool Street Hotel
Approximate rate per night: £108 – £127
Distance to Rich Mix: 0.8 miles

London City (Old Street) Hotel
Approximate rate per night: £65 – £130
Distance to Rich Mix: 0.8 miles

Travelodge, London Central City Road Hotel
Approximate rate per night: £79 – £87
Distance to Rich Mix: 0.8 miles

Qbic Hotel London City
Approximate rate per night: £119 – £140
Distance to Rich Mix: 0.8 miles

City Hotel, London
Approximate rate per night: £148 – £168
Distance to Rich Mix: 0.8 miles

Ibis Budget London Whitechapel Hotel
Approximate rate per night: £70 – £80
Distance to Rich Mix: 0.8 miles

Travelodge London Bethnal Green
Approximate rate per night: £125 – £145
Distance to Rich Mix: 0.9 miles

M by Montcalm, Shoreditch
Approximate rate per night: £230 – £260
Distance to Rich Mix: 0.9 miles

Smart City Apartments, City Road
Approximate rate per night: £159 – £189
Distance to Rich Mix: 1.1 miles

Thistle City Barbican
Approximate rate per night: £156 – £186
Distance to Rich Mix: 1.3 miles

London Hackney Hotel
Approximate rate per night: £81 – £96
Distance to Rich Mix: 1.8 miles

NB. The ICO does not endorse any of the above hotels.


How do I register on the day?

Registration will be held from 9.30am each morning, at which you will be issued with a badge. This will be your entry pass into all screenings and sessions. The registration area will be staffed by the ICO throughout the event.

Can I leave my luggage somewhere?

There will be a space were delegates can leave luggage.  Please note this is left at the owner’s risk.

When do the screenings/sessions happen?

Registration is from 9.30am, with the first session starting at 10.00am and running until 5.30pm before a drinks reception.

Where are the screenings/sessions held?

Screenings will be held in Screen 2 (second floor) and Screen 3 (fourth floor), and the panels and sessions will be held in Venue 1 (fourth floor).

Will there be any other activities?

There will be a drinks reception from 5.30pm for delegates to meet and network with fellow colleagues, to catch up on the films and discussions of the day.

Is there somewhere to get drinks and food onsite?

A sandwich lunch and refreshments will be provided on the day in Venue 2 (fourth floor).

If this doesn’t satisfy your appetite Indi-Go at Rich Mix serves authentic Indian street food, offering everything from bento boxes to fragrant finger platters, with a range of options over breakfast, lunch and dinner.  Opening Hours: 9am – 10pm.

How accessible is Rich Mix?

Rich Mix is fully accessible for wheelchair users and all cinema screens have a fully integrated infra-red system for guests who are hard of hearing.  If you have any questions regarding the accessibility of Rich Mix, please contact Building Services at or call 02076137490.

How do you select films for the programme?

The aim of the event is to showcase content that a variety of venues could programme to increase the kinds of stories on their screens. Taking our lead from recent industry debates about diversity in the UK film industry our selection focuses on BAME representation in films – both in front of and behind the camera – and we will discuss how this content can help to diversify UK cinema audiences. We have sought to find titles that would provide opportunities for programming in a variety of venues from rural locations to urban city centres. This is not an exhaustive list, nor is it adequately representative of all the UK’s possible audiences, but we hope that they will serve as a starting point to discuss a variety of content and the opportunities such content provides for developing underrepresented audiences for all your programmes.

Why can't you release the schedule earlier? I want to make sure I see certain films.

We always try to finalise the schedule as soon as possible so you can plan ahead. Unfortunately, we are limited in how far in advance we can do so. Because distributors offering us their films often haven’t determined their schedule in advance, or are waiting on delivery of the materials, we often receive final confirmations quite close to the event. Then, in order to evenly space the films across the different screens, we need to carefully schedule the films, which takes time.

Why can only organisers, marketers and programmers attend?

The purpose of The ‘D’ Word Screening Days is to encourage and enable cinemas, festivals and film clubs to show a wider range of content from diverse talent and engage more diverse UK cinema audiences.  Programmers, organisers (e.g. the most senior person in a community screen, members of the selection committee of a film society) and marketers are the people in a best position to both select films and advocate for these films in their venues. We are often oversubscribed, so this is the fairest way to ensure that key staff get the opportunity to attend.

Why can only five members of my organisation attend?

As we only have a limited capacity, we are limiting the number of passes for any one organisation to five. This is to ensure that the largest number of organisations are able to attend the event. Attendees will also need to be engaged in one of the following roles within their organisation: programming, marketing, education, audience development, or on the selection committee of a film society/club.

Can I Tweet or share reviews or comments on the films in public?

No. While we appreciate your enthusiasm (or otherwise) for films you see at the event, the terms that we receive the films under completely prohibit any social media or film forum discussion of films in the programme. Distributors monitor social media channels for discussion of the films. Please do feel free to discuss the films in person with other delegates, and if you’d like to talk about the event in general and panel discussions on social media you can find us at @ICOtweets #thedword


See some of the most exciting new films showcasing ‘diverse’ (specifically BAME) talent and stories.  Along with our usual programme of new features we have pooled the collective consciousness of our programmers and partners to bring you some exciting archive and shorts content.

Accompanying these screenings is a series of presentations and panels from practitioners in the field offering case studies, advice and exploring some of the current debates circulating in contemporary film culture.  We’ll also be discussing practical ideas to ensure your programme reflects the complexity of all your possible audiences.

Sessions include:

Introductory presentations

– the challenges and opportunities of a diverse approach to programming

– the relevance of ‘diversity’ as a concept in relation to independent cinema and its audiences

Audience Development: The Grassroots Collective v The Institution

3 recent case studies and a discussion about the relationship between independent, activist led curating and a more mainstream engagement with a variety of films.

Featuring panellists Karen Alexander (Come the Revolution), Jana Sante (Curator, Black Cultural Archives Film Festival and advisor for NitroBEAT’s D Word symposium) and George Clark, assistant curator, Tate Film and curator of LA Rebellion: Creating a New Black CinemaChaired by Catharine Des Forges (ICO Director).

A Beginner’s Guide to Diverse Programming

Whether you are a small rural film club or a mixed arts venue in an urban area, this session delivers practical advice which will cover all the basics including researching content, audience development, marketing tools and developing partnerships.

Led by David Sin (ICO Head of Cinemas), Gaylene Gould (Writer, Coach, Presenter) and Jemma Desai(ICO Film Programmer)

The Future: Form and Intervention

A programme of films and discussion exploring how independent cinemas can engage with diverse work emerging from non-traditional distribution models. Featuring Cecile Emeke (director StrollingAckee & Saltfish), Simran Hans (writer and curator, Bechdel Test Fest’s Beyond the Lights), and Jennifer Byrne (Head of Video at Dazed).

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