Screening Days

ICO Screening Days - October 2016

29/10/2016 - 31/10/2016

Broadway Cinema, Nottingham

This autumn, we’re delighted to return to the ever-popular Broadway in Nottingham for our next Screening Days.

Our Screening Days events are THE way to see the best upcoming independent film releases. If you want to discover films to bring in new audiences and satisfy existing ones, Screening Days offers you the chance to see films first and enhance your programme.

Featuring key films set for release from November to March 2017, this industry event is for anyone in programming, marketing or education at cinemas, film festivals and film societies.

Inclusive programming sessions

After the fantastic reception to our capacity building sessions at our last Screening Days, we’ll be following suit this time, with sessions on the theme of inclusive programming.

“Everyone should have access to cinema that nourishes the soul and changes lives.” This is the ICO’s vision, but how can we ensure the cinema is genuinely inclusive of everyone? Moving beyond the buzz-word ‘diversity’, we take a closer look at ‘inclusivity’, and how to programme great cinema so that anyone can access it. How do we ensure everyone is included in cinema that is reflective of the variety of lived experience around the world?

Using practical examples, we’ll show how your venue can help grow audiences for cinema for the Deaf and Hard of Hearing and people experiencing dementia, bring audiences to diverse representations of gender, ethnicity and sexual identity, and more.


Registration for this event is now closed.

Prices for passes are:

  • One-day pass: £25
  • Two-day pass: £44
  • Three-day pass: £60

Your request for passes will be sent to the ICO for approval.  On approval, you will be sent an email with a link to pay for your pass(es) through the WorldPay secure banking site.  Once you’ve received your confirmation email, you’ll have five days to pay.

Please note that we have a limit of five attendees per organisation across the whole event.

Please note there is limited capacity at the venue and our events often sell out, so book early to avoid disappointment.

A full refund is available for cancellations up to Friday 21st October 2016.

Discounts and funded passes

Full-time students are eligible for a 50% discount on passes.

BFI Neighbourhood Cinema is funding 10 passes for recipients of support from the Touring Fund and the Equipment Fund.

Passes will be allocated on a first-come, first-served basis, and are limited to one per organisation. You will need your BFINC number to book passes; this can be found on the top right-hand side of your profile page on

For further information on BFI Neighbourhood Cinema email


A number of the Film Hubs are offering bursaries towards fees, travel and accommodation for their members to attend Screening Days.  For details of the bursaries and how to apply please see below:

The range of films was excellent again.  Helping our cinema to distinguish what upcoming independent films are and aren’t going to be popular for our audience.

Screening Days delegate

Trailer playlist


“Everyone should have access to cinema that nourishes the soul and changes lives.”

This is the ICO’s vision, but how can we ensure the cinema is genuinely inclusive of everyone? Moving beyond the buzz-word ‘diversity’, we take a closer look at ‘inclusivity’, and how to programme great cinema so that anyone can access it. How do we ensure everyone is included in cinema that is reflective of the variety of lived experience around the world?

We’ve put together some incredible, practical sessions with experts to give you clear ways your venue can help grow audiences for cinema for the Deaf and Hard of Hearing and people experiencing dementia, and bring audiences to diverse representations of gender, ethnicity and sexual identity. Sessions include:

KEYNOTE: How can we include everyone in our community in our cinema?

Our keynote will be delivered by Gaylene Gould. She will consider what steps we can take to ensure the diverse communities that make up our country are reflected both on screen and in our cinema venues.

What makes an arts organisation truly inclusive and how can we work together to ensure a more inclusive picture? She will pose challenging questions about how our unconscious bias can influence our decision making, and encourage us to work toward a world where cinema audiences are thriving and people do not feel excluded in terms of disability, gender, ethnicity or sexual identity.

With a background in film exhibition, Gaylene Gould is a writer, broadcaster, coach and arts consultant with twenty years’ experience in the international cultural sector.

BFI Black Star: Programming diverse content for diverse audiences

As the BFI launch the Black Star season, which celebrates the range, versatility and power of black actors, we discuss and workshop ways to encourage audiences to take a (calculated!) risk on something different.  Using the Black Star season as our starting point, we explore what kinds of screenings and events you could host to build new and diverse audiences for your venue or film society, as well as expand your existing audience’s taste.  In this interactive workshop, we discuss your concerns about programming diverse content in your venue, and constructive ways to challenge audience perceptions and create engaging programmes.

Programmer Jemma Desai joins Gaylene Gould, writer Sophie Mayer and Broadway’s own Audience Engagement and Diversity Coordinator Sophia Ramcharan to lead the workshop.

How welcoming is your cinema for Deaf and Hard of Hearing audiences?

Deaf cinema clubs are popping up all over the country and your venue could host one too. But you need to think beyond simply adding subtitles to your programming if you want Deaf people to be a thriving and engaged audience in your venue.

Anne Darby from Nottingham Deaf Society is joined by Jodie Wilkinson, Public Engagement Coordinator at Glasgow Film Theatre and deaf filmmaker David Ellington to talk about how we can make our programmes more accessible to deaf and hard of hearing audiences, no matter what resources are available to us.

This event will be BSL interpreted.

How to run Dementia-friendly screenings

As we are living longer, the number of people suffering from dementia in later life is constantly increasing. Experts say ‘reminiscence therapy’ improves psychological well-being in dementia sufferers and may also improve their memory. Activities such as cinema-going that offer a change of scene, the chance to elicit and re-visit memories, restful entertainment, and an opportunity to bond with others are invaluable to dementia sufferers and their carers alike.

Join us as we hear from panellists who have set up popular dementia-friendly screenings including Jodie Wilkinson, Public Engagement Coordinator at Glasgow Film Theatre and Jonny Tull, Film Programmer at Tyneside Cinema to discuss the positive outcomes from this valuable community work.


The event will be held at Broadway in Nottingham, which is located on Broad Street in Hockley, the city’s cultural quarter. It’s a five minute walk from Market Square and close to the city’s main bus stops.

14 – 18 Broad Street

The railway station is fifteen minutes away on foot and there’s a tram stop in the nearby Lace Market.

By car

The M1 passes close to the west of the city, the A42/M42 links to the south west of the city, and the A1(M) links to the east of the county of Nottinghamshire. When using the M1 from the North, exit at Junction 26 for the City, using the A610 Nuthall Road/Alfreton Road. M1 Junction 24 offers the best route to the City for those travelling from the south.

Park and Ride

For a tram service to the city centre: when entering Nottingham from the M1, Junction 26, use the Phoenix Park, Wilkinson Street or The Forest.

For a bus service to the city centre: from the M1, Junction 24, please use the A543 Queen’s Drive Park.

For more information about the location of the park and ride sites, and the times and fares of both buses and trams, visit


There are a number of car parks around the city centre, the nearest is the Lace Market MSCP on Pilcher Gate, NG1 1QE.

There is very limited on-street parking on Broad Street and on surrounding streets.

Parking charges may apply. Visit Nottingham City Council’s site for more details.

By rail

The nearest railway station to Broadway is Nottingham. Timetable information is available on the National Rail website.

The railway station is about a 15 minute walk from Broadway.

There are regular trams from the railway station (Station Street) to Lace Market, the nearest tram stop to Broadway; the journey only takes a few minutes. A single ticket is £2.20, and a day return ticket is £3.50. For tram times, visit Nottingham Express Transit’s site.

NCT run regular bus services from Carrington Street (outside of the railway station, Stop S5) to George Street (Stop H2), a short walk from Broadway.  The Triptimes site can provide details of the journey and bus services.

taxi from the railway station to Broadway will take approximately six minutes (depending on traffic).

By coach

The nearest coach station to Broadway is Nottingham Coach Station.

The coach station is an 11 minute walk from Broadway.

By air

The nearest airports to Nottingham are East Midlands Airport and Robin Hood Airport Doncaster.

East Midlands Airport is fifteen miles away, half an hour’s drive from Nottingham.

Robin Hood Airport is forty one miles away, one hour’s drive from Nottingham.

Useful websites


Mercure Nottingham City Centre Hotel
Rooms from £59
Distance to Broadway: 0.2 miles

Ibis Nottingham Centre
Rooms from £50
Distance to Broadway: 0.2 miles

Ramada Nottingham City Centre
Rooms from £47
Distance to Broadway: 0.5 miles

Jurys Inn Nottingham
Rooms from £50
Distance to Broadway: 0.6 miles

St. James Hotel
Rooms from £54
Distance to Broadway: 0.6 miles

Roomzzz Aparthotel Nottingham City
Rooms from £69
Distance to Broadway: 0.7 miles

Premier Inn Nottingham City Centre – Goldsmith Street
Rooms from £32
Distance to Broadway: 0.9 miles

Best Western – Westminster Hotel
Rooms from £41
Distance to Broadway: 1.6 miles

NB. The ICO does not endorse any of the above hotels.

Why attend?

Exhibitors who attend Screening Days know the difference it makes.

That’s why staff and volunteers of cinemas, mixed arts venues, film festivals, and film societies attend again and again. But if you haven’t come before, here’s five reasons Screening Days could be invaluable for you…

  • Screening Days make your programming decisions easier: watching our amazing selection of the upcoming films lets you get clear on whether a film is right for your venue and how to make it work best in your programme.
  • Screening Days are efficient: finding time to watch films in the busy and divided schedule of a film programmer is hard. Screening Days lets you cover a lot of ground with amazing access.
  • Screening Days simplify marketing: knowing what audience you’re trying to target becomes much easier once you know the film directly and who in your community would want to come and see it.
  • Screening Days gives you access to key industry players: we often have representatives from the BFI, Cinema for All, Film Audience Network and Filmbankmedia, as well as many major distributors in attendance. Screening Days is your chance to hear about funding, technology and opportunities that can mean just as much as what you put on the screen itself.
  • Screening Days is a forum to share knowledge: gathering together this number of exhibitors in one place means you can keep up with developments from peers and learn from what is working for them.


Who can come to Screening Days?

Screening Days is for programmers, organisers, audience developers, education officers or marketers from cinemas, mixed arts venues, film societies, film festivals and any other venue whose primary purpose is exhibition of films to the public.

If you’re not sure if you’re eligible, just ask us:

I'd love to go, but it's too expensive for our budget.

Speak to your local Film Hub. They may be able to help you with a bursary for passes, accommodation and/or travel. If you’re a member of BFI Neighbourhood Cinema (and it’s free to join), we have ten free passes for members.

How do I register on the day?

Registration will be held from 8.30am each morning, at which you will be issued with a badge for the
day(s) you are attending. This will be your entry pass into all screenings.

The registration area will be staffed by the ICO throughout the event.  We’ll also be on hand to offer advice on topics including programming, distribution, audience development and much more.

When do the screenings happen?

Screenings run between 9:00am and 5:15pm each day.

Where are the screenings held?

Screenings will be held in screens 2, 3 and 4 at Broadway.

Will there be any other activities in addition to the screenings?

Following the fantastic reception to our capacity building sessions at our last Screening Days event, we’re following suit this time – more details to follow soon!  There will also be a drinks reception on Saturday evening for delegates to meet and network with fellow colleagues, to catch up on the all important films of the day.

Is there somewhere to get drinks and food onsite?

Yes! You can visit Broadway’s café-bar (ground floor) or their Mezz bar (upstairs). Click here for further details and opening hours.

How do you select films for the programme at Screening Days?

Our primary aim is to showcase the widest possible range of independent, world and art house titles set for release in the following quarter.  We focus on titles that are unlikely to have a vast marketing budget so need the keen curatorial eye and advance notice that a viewing at Screening Days can provide for your programme. We also occasionally include titles with higher profiles, particularly in the lead-up to awards season, which we believe delegates will be keen to see in order to assess suitability for their programmes. Our goal is to provide you with the opportunity to see the widest range of films so you’re able to broaden programmes in your venues, and we hope the Screening Days programme reflects that.

Why can't you release the schedule earlier? I want to make sure I see certain films.

We always try to finalise the schedule as soon as possible so you can plan ahead. Unfortunately, we are limited in how far in advance we can do so. Because distributors offering us their films often haven’t determined their schedule in advance, or are waiting on delivery of the materials, we often receive final confirmations quite close to the event. Then, in order to evenly space the films across the different screens, we need to carefully schedule the films, which takes time.

Why aren’t there more or longer breaks?

We try to give you as many breaks as possible between films and usually have morning, lunch and afternoon breaks, but are restricted by the availability of the screens and the length of the films.  Most cinemas can’t take out their evening public screenings due to conditions set by distributors, and so they don’t disappoint their local (paying) audience. This means we can only screen films between 9am – 5.15pm.  We try to keep in mind that the main purpose of the event is for you to be able to see as many films as possible.

Why can only organisers, marketers and programmers attend?

The purpose of Screening Days is to encourage strong audiences for a more diverse selection of films. Programmers, organisers (e.g. the most senior person in a community screen, members of the selection committee of a film society) and marketers are the people in a best position to both select films and advocate for these films in their venues. We are often oversubscribed, so this is the fairest way to ensure that key staff get the opportunity to attend.

Why can only five members of my organisation attend?

As the Screening Days events usually sell out, we are limiting the number of passes for any one organisation to five. This is to ensure that the largest number of organisations are able to attend the event. Attendees must also be engaged in one of the following roles within their organisation: programming, marketing, education, audience development, or on the selection committee of a film society/club.

How frequent do my screenings need to be for me to attend?

Our funders for Screening Days, in addition to the distributors that lend us their films, now stipulate that  exhibitors must hold 12 or more screenings per year to attend.

Can I Tweet or share reviews or comments on the films in public?

No. While we appreciate your enthusiasm (or otherwise) for films you see at Screening Days, the terms that we receive the films under completely prohibit any social media or film forum discussion of films in the Screening Days programme.

Distributors and the ICO monitor social media channels for discussion of the films. Please do feel free to discuss the films in person with other delegates, and if you’d like to talk about the event in general on social media you can find us at @ICOtweets #ScreeningDays.

When will you be hosting the next Screening Days and where?

The next Screening Days events will be in our flagship event in Spring 2017. The dates and location will be confirmed soon, sign up to our mailing list to be the first to find out.

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