Marketing Manager

Salary: €40,000 pro rata

Virgin Media Dublin International Film Festival is seeking a Marketing Manager to lead the marketing strategy for the 2020 Festival.

Responsibilities

General:

• Develop a marketing strategy for Virgin Media DIFF 2020 to include suggestions on year-round activity of the Festival and a ticketing strategy to meet the Festival’s 2020 targets, with specific attention paid to advance sales, bundled sales and season tickets;
• Liaise with the Managing Director regarding the recruitment and management of the marketing team and manage all members of the team including temporary/casual staff, interns and marketing volunteers, develop a workflow for the marketing team and ensure effective delivery of the strategy;
• Work with the Press team/Publicity Manager to ensure integrated marketing and press activity;
• Draft press releases and manage mailchimp delivery, when required;
• Drive and develop a plan for the Festival launch, working with the Publicity and Production departments;
• Deliver the strategy within the marketing allocation in the annual budget and provide clear oversight of this budget at all times;
• Deliver appropriate post event reporting information within a timely manner.

Audience Development:

• Work with the Festival Director, marketing and publicity teams, on audience development plans with a particular focus on new audiences, older age groups and families/young people;
• Condense the developed Audience Strands into an agreed number of key titles and maximise their effect by implementing them into the programme and promotional materials;
• Manage relationships with Embassies & Cultural Institutes and implement better collaborative practice;
• Nurture relationships with core supporters such as Season Ticket Holders, Volunteers, Hosts and other Festival Friends.
• Festival Marketing & Identity
• Deliver the marketing policy and brand strategy for the 2020 festival subject to the prior approval of the Festival Director, Managing Director and Board;
• Initiate the marketing activity prior to the festival in connection with festival projects;
• Ensure maximum exposure of the festival’s own branding in conjunction with the title sponsor’s, Platinum and Gold Level Sponsors’ branding and advertising campaign and to ensure that the optimum balance between both is maintained;
• Oversee design and production of the festival catalogue;
• Ensure the distribution of all festival marketing materials/assets;
• Develop and lead the working relationships with all third party suppliers including the festival’s print and design suppliers, festival branding and dressing suppliers, Virgin Media DIFF 2020 TV suppliers.

Sales/Box Office/Ticketing:

• Implement a marketing strategy and action plan to secure ticket sales for festival’s 2020 targets. This strategy should be innovative, achievable and exciting and reach audiences using both traditional and new media technologies;
• Manage the advertising income of the festival with targets to be achieved in advertising income for 2020;
• Ensure increased levels of paid admissions for all other festival events, including Industry & Public Events programme which should be marketing as a separate strand;
• Implement an efficient online buying experience for customers and work with the Festival’s website company to ensure optimum user experience on the Festival site and mobile site;
• Ensure full and comprehensive promotion of the festival, the call to action for ticket sales and implementation of the marketing strategy;
• Examine and establish the festival marketing opportunities and cross promotion
  opportunities with new and existing suppliers and partners;
• Work with the Managing Director and Box Office Manager to ensure that the Box Office personnel are fully trained in marketing strategy and objectives;
• Implement promotions and offers throughout the festival, if appropriate;
• Manage customer service queries – Front of House, Complaints, Refunds, etc;
• Ensure all ticketing information is communicated with entire festival team and all digital, marketing and box office policies and information and any changes to daily operations are detailed to all staff.

Digital Marketing:

• Manage a user friendly and efficient festival website and mobile site;
• Ensure accurate and efficient uploading of the festival programme to the website;
• Oversee and develop the Festival’s digital platforms and activities, including but not limited to the Virgin Media DIFF 2020 website, search engine marketing, online analytics, PPC advertising and social media platforms;
• Execute email-based marketing campaigns and ensuring appropriate and effective communication with the festival’s database year round and leading up to the festival;
• Analyse customer interaction with the festival through the use of Google Analytics, and other data measurement tools. To ensure best practices for search engine optimisation are being followed and, when appropriate, use services such as Social Flow (or other) to identify, connect to and build relationships with communities on Facebook, Twitter, Google+ etc.

Partnerships & Developments:

• Secure and sustain media and marketing sponsorships with the Head of Development and Marketing and Managing Director;
• Implement all actions arising from deals with key media partners to ensure maximum national and international promotion and awareness;
• Develop revenue-generating opportunities for the festival in addition to current offerings.

For more information on the role and detail on the application process, click here.

The closing date for this position is 26/10/2019 at 17:00