Local Cinema For Local People: Audience Development For Independent Cinema
Venue: The Round Studio, Aberystwyth Arts Centre
Date: Wednesday 31st May 2006
The Independent Cinema Office presents an essential one-day training course aimed at independent exhibitors in Wales who want to broaden the range of audiences attending film screenings at their venue, film society or festival, while working with limited resources. The course will focus on how to develop your programming strategies and marketing materials to maximise attendances, and is appropriate for arts centres, part-time cinemas, film societies, new and emerging film festivals, and arts development officers.
The course will include presentations and case studies, as well as group exercises which will analyse your current programming strategies and marketing materials and identify ways in which they can be improved. You will learn foolproof strategies first-hand from recognised experts who have years of experience in the field of audience development, programming and marketing in the independent cinema sector, and by the end of the day you will have identified a number of achievable targets for development at your own organisation.
The course will cover the following areas:
- What specific audience development strategies should you be employing for your film activity?
- How do you address the widest audience – and how do you target specific audiences?
- What can you do to encourage new attendees? How do you increase the frequency of attendance from your existing audience?
- How do you write reviews that sell films to the widest possible audience?
- How do you access the resources and information you need to know to do your job?
- Do your existing marketing materials adequately sell your film programme – and how can they be improved?
Booking your place:
The price for this course is £55 + VAT (£64.63.) The closing date for applications is Friday 28th April, but as places are strictly limited and available on a first come first served basis early booking is strongly recommended. To book your place download an application form and return it by Friday 28th April.
If you have any queries about the course, or wish to check that it is appropriate to your needs, contact Becky Innes on 020 7636 7120 or email beckyi@independentcinemaoffice.org.uk
Course Tutor: Catharine Des Forges, Director of the Independent Cinema Office
With 13 years of experience across the UK exhibition sector, Catharine is acknowledged as an expert in the field. She completed her MA in Film & Television at the University of London in 1993 and from 1994-7 worked in the BFI’s Regional Exhibition Unit, programming and advising a range of independent cinemas. She was the programmer for the Brief Encounters Short Film Festival for 3 years, worked as an assessor for the Arts Council Lottery scheme and co-devised and jointly lead the BFI’s Cultural Programming Course for 6 years. Catharine has lectured in film at a number of UK universities including the University of London, Nottingham Trent University and the University of Surrey. In 2000 Catharine was appointed Senior Programmer for the BFI’s Programme Unit where she was responsible for touring and curating film programmes. In July 2003 she set up the Independent Cinema Office, the national organisation for the development and support of the UK’s independent exhibition sector, and has been its Director ever since.
This project is funded by the Skillset Film Skills Fund, which is supported by the National Lottery through the UK Film Council and the film industry through the Skills Investment Fund. Skillset is the Sector Skills Council for the audio visual industries - www.skillset.org.
This training day has been organised in partnership with Sgrin and Skillset Cymru.
If you wish to receive updates about any new training schemes as soon as they are advertised, please email us at info@independentcinemaoffice.org.uk
