Specialised Film Marketing For Independent Exhibitors
Venue: Lighthouse, Wolverhampton
Date: Thursday 3rd August 2006
Are you looking for cost-effective and time-efficient strategies for marketing and publicising your film and events programme? Not sure that you’re making the best use of your brochure, website, or e-mail list to develop audiences for your film programme? Want to explore the resources available to support your film marketing activity, but unsure where to start?
The Independent Cinema Office presents an essential one-day course for all independent film exhibitors based in the West Midlands who are keen to maximize the success of their film marketing strategy but are working with limited money and resources. The course will include presentations and case studies, as well as group exercises which will analyse your current marketing activity and identify ways in which it could be improved. You will learn foolproof strategies first-hand from film distributors and other experts in the field of marketing and audience development for independent cinema.
The course will cover the following areas:
- What specific marketing and audience development strategies should you be employing for your film activity?
- Are you making the most of your brochure, website, and e-mail list?
- How do you research and write copy that sells films and speaks to a number of different audiences?
- How do you forge good relationships with film distributors and PR agents?
- What resources can you access to make your job easier?
- How do you target and reach specific audiences?
Booking your place:
The price for this course is £55 + VAT (£64.62). The closing date for applications is Friday, 21st July, but as places are strictly limited and available on a first come first served basis early booking is strongly recommended. To book your place download an application form and return it by Friday, 21st July.
If you have any queries about the course, or wish to check that it is appropriate to your needs, contact Emma Sullivan on 020 7636 7120 or email emma@independentcinemaoffice.org.uk
Course Tutor: Rebekah Polding
After successfully completing a PhD in Cultural History at the University of Cambridge, Rebekah Polding joined the independent exhibition company City Screen in 1999. Rebekah's successful work in audience development, which combined programming, event management and marketing activity, led to the creation of her senior post as City Screen’s Head of Communications, working company-wide to deliver the company's core strategy: bringing more people to see a broader range of films. Rebekah has also been part of the Cambridge Film Festival team since its re-launch by City Screen in 2001. Her particular responsibilities include editorship and production of the Festival brochure and management of all programme information. She also works as a freelance host for Q&As, as a film journalist, and as a professional production manager.
This project is funded by the Skillset Film Skills Fund, which is supported by the National Lottery through the UK Film Council and the film industry through the Skills Investment Fund. Skillset is the Sector Skills Council for the audio visual industries - www.skillset.org.
This training day has been organised with the support of Screen West Midlands and REX.
If you wish to receive updates about any new training schemes as soon as they are advertised, please email us at info@independentcinemaoffice.org.uk
