Developing Audiences For Artists' Moving Image
Venue: Lighthouse, 1, Zone B, 28 Kensington Street, Brighton BN1 4AJ
Date: Thursday 15 May, 9.45am – 4.30pm
The Independent Cinema Office presents an essential one–day training course aimed at; cinemas and galleries who want to start or develop an artists' film programme; mixed arts venues who want to integrate their cinema and gallery more comprehensively or galleries who are interested in forging links with cinemas.
This course will include presentations and case studies on many aspects of developing audiences for artists’ film and video, as well information on key organizations and how to work with them. You will learn foolproof strategies first–hand from recognised experts who have years of experience in audience development, programming and marketing of artists' moving image work. By the end of the day you will have identified achievable objectives for development at your own organisation.
The course will cover the following areas:
- Artists' moving image — what is it? The differences for distribution and exhibition
- Thinking differently and creatively about your audience and how to engage them
- What strategies and networks can you utilise to best market your programme?
- Effective marketing materials
- Developing a sustainable programme of artists' films
Cost:
£30 + VAT (£35.25) per course or a discounted rate of £50 + VAT (£58.75) for both days
Booking your place:
To book your place, download a registration form and return it with a cheque made payable to ‘Independent Cinema Office’ by Friday 2 May . We are unable to accept credit cards but can raise an invoice upon request. Early booking is strongly recommended.
If you have any queries about the course, or wish to check that it is appropriate for your needs, contact George Clark or Tilly Walnes on 0207 636 7120 or email: tilly@independentcinemaoffice.org.uk
This project is funded by Arts Council England.
Course Tutors
The course will be taught by a range of speakers including; Karen Alexander, George Clark and Jamie Wyld.
George Clark is the Artists' Moving Image Development Officer at the Independent Cinema Office where he has managed a wide range of touring programmes in collaboration with LUX, Frieze Projects and no.w.here. The latest project Essentials: The Secret Masterpieces of Cinema launced at Tate Modern in January 2008. He's curated and presented screenings at Cambridge Film Festival, Encounters Short Film Festival and Institute of Contemporary Arts among other venues and written widely for publications including Art Monthly, Senses of Cinema and Vertigo. He is currently putting the finnishing touches to the website Curatorial Resource For Artists' Moving Image, that explores many aspects of showing artists' film and video though a series of resources, case studies and interviews with leading curators.
Karen Alexander is a film curator and a freelance consultant. She has contributed articles to several books on film including British Cinema of the 90s (London: British Film Institute, 1997), and as a cinema programmer she has organised numerous film packages for festivals, conferences and exhibitions. Her areas of interest are representation, gender, identity and independent cinema. From 1998 - 2006 she worked at the British Film Institute, with responsibility for the strategic marketing of BFI Distribution titles and Archive releases.
Jamie Wyld is the Head of Media Arts at the Lighthouse in Brighoton. He is a curator and professional in arts development, he has worked as visual arts officer for the Arts Council in London, Yorkshire and the South East, and has supported artists’ development through a number of roles, including as Digital Arts Programmer at Showroom, Sheffield. He has been guest curator at Lovebytes International Digital Arts Festival, and is co-director and founder of moving image platform, videoclub. In his role as Head of Media Arts at Lighthouse, he is responsible for developing the commissioning programme, exhibitions and contextual events, as well as the professional development programme for artists.
This project is funded by Arts Council England.
With thanks to Arts Council South West.
