Practical Press Relations
First course sold out - new date in June added due to popular demand!
An Introduction to Film Festival & Event PR
Do you struggle to secure press coverage for screenings and events at your venue? Finding it tough to get national media interest in your festival with so many other festivals out there?
The Independent Cinema Office presents an essential one-day training course for anyone who is aiming to maximise media coverage for film-related events or festivals and is working with limited time, money and resources: including independent exhibitors, arts centre staff, established and emerging festivals, event organisers, venue PR and marketing staff, arts development officers, and film distributors.
Whether you have previous experience dealing with the press or not, the course will teach you how to generate and handle PR and will enable you to maximise your national and regional media coverage. You will learn foolproof strategies first-hand from a recognised expert in the field of festival and event PR and get the chance to meet and quiz key national journalists - all for less than the cost of an ad in your local paper!
Venue: The Script Factory, 66/67 Wells Street , London W1 (5 minutes from Oxford Circus tube)
Date and Time: Wednesday 14th June 2006. Registration at 10.00, course finishes by 5.30
Cost: £90 + VAT per person (£75 + VAT for ICO clients, ie venues with an on-going programming contract with the ICO.) Cost includes teas and coffees; lunch is not included but refreshments are available nearby.
The course will cover the following areas:
- How to successfully plan and manage a press campaign
- How to integrate your PR strategy with your programming and marketing activity, and how to communicate your press campaign internally
- The 'dos and don'ts' of writing and distributing press releases
- Recognising and selling your most appealing press stories and angles
- Why thorough research is vital for delivering results
- Who are the key journalists you can't afford not to contact?
- How to forge good relationships with distributors and PR agencies
- The best strategies for approaching specialist publications
- How to create maximum impact from minimum resources!
Booking your place:
To book your place on this course download the application form and return it with a cheque made payable to 'Independent Cinema Office' by Friday 19th May. Early booking is strongly recommended! If you have any queries about the course, or wish to check that it is appropriate to your needs, contact Emma Sullivan or Becky Clarke on 020 7636 7120 or email emma@independentcinemaoffice.org.uk
Course Tutor: Clare Wilford
Clare Wilford is one of the UK's leading film, television and animation publicists, specialising in event and film festival PR. Clare gained over ten years experience in arts marketing and PR at organisations including the Barbican Centre, Opera North in Leeds, and the Arnolfini, Bristol. She has orchestrated press campaigns for the following festivals: the International Animation Festival ('92, '96, '98); Animated Encounters, Bristol (2000-2005); Brief Encounters, Bristol (2001-2005); the Birmingham International Film and Television Festival (1998-2001); the Times BFI London Film Festival (2003); and the Cambridge Film Festival with whom she has worked since 2003. Clare was Associate Producer and Talent Manager at the 2004 and 2005 Empire Magazine Film Awards, and was Guest Speaker and Hospitality Co-ordinator for the Media Guardian Edinburgh International Television Festival from 2001 to 2004.
If you wish to receive updates about any new training schemes as soon as they are advertised,
please email us at info@independentcinemaoffice.org.uk
