Get it Seen 2014

Get it Seen - Distribution and Exhibition for Producers 2014 [#icoGIS]

Are you a producer with big ambitions for your feature film project but struggling to gain interest from sales agents, distributors or programmers?

Do you want to gain invaluable insider knowledge from active industry practitioners that gives your film a fighting chance of reaching an audience on the big screen and beyond?

The Independent Cinema Office (ICO), in partnership with the Film Distributors' Association (FDA), are offering this intensive and practical crash course, designed to provide emerging film producers with a greater knowledge and understanding of the interconnected film distribution and exhibition sectors. Participants will gain insights from sector insiders that will get them thinking more strategically about potential audiences and how to reach them.

The four-day course will be delivered through a mix of lecture and open forum discussion, case studies and targeted advice. Participants should be currently working on a film project, which they’ll have the opportunity to develop during the course.

Who is it for?

Up to 18 places are available for UK-based film producers.

Participants should have already produced one completed feature from any genre, animation, documentary or artists' moving image and work predominantly in the film industry.

Participants can bring this completed project to the course, or a new feature-length project they are currently working on at any stage of development from idea to post production.


London Jesus Centre*, 83 Margaret Street, London, W1W 8TB
Tue 30 Sept - Fri 03 October 2014
£350 + VAT = £420

Course partners

FDA logo 2013

Supported by

Skillset Logo

What will the course cover?

The course will offer a thorough understanding of the business of film distribution and exhibition in the UK and an introductory overview of international markets and exhibition models in key territories.

The specific areas covered will include:

  • The role of sales agents
  • Acquisitions
  • Distribution deals: understanding contracts and revenue
  • Practicalities of a release: patterns, datings and bookings
  • Ancillary revenues: DVD and Blu-ray, broadcast and online
  • Marketing and publicising a film release
  • DIY: self-distribution
  • UK and international theatrical exhibition
  • Cinema programming
  • Alternative models of exhibition: festivals, film clubs and event cinema
  • Speakers

    Click here for the complete list of speakers.


Fees for the four day course are £350 + VAT = £420

A limited number of bursaries are available to individuals whose financial circumstances mean they would not be able to attend the course without extra financial support. For more information on what bursaries are available and how to apply, click here.

Further information

If you have any further questions or want to discuss whether the course is suitable for your needs, please email or call 020 7636 7120.

*The training venue is a charity offering support groups, skills classes and drop-in facilities for people in vulnerable accommodation or other particular need.

This course has been funded by the Creative Skillset Film Skills Fund as part of ‘A Bigger Future 2’, the UK film skills strategy. The Creative Skillset Film Skills Fund is supported by the National Lottery through the BFI and the film industry through the Skills Investment Fund.

"Really impressed by level of speakers and breadth of information. I am now much more aware of my role in my organisation, how I can integrate with other departments and where my organisation is situated with the entire industry. It is vital to understand other people’s roles in order to understand your own properly."

Joan Parsons, Duty Manager, Showroom Cinema

Independent Cinema Office

3rd Floor, Kenilworth House, 79-80 Margaret Street, London W1W 8TA
T: 020 7636 7120 F: 020 7636 7121 E:

Registered in England and Wales. Company 5369193.
ICO is a registered charity No. 1109053