Already mentioned in this section, you could try raising funds through the public issue of share or debenture loan stock. This is particularly appropriate if you have an easily identifiable community to sell your idea to (and it helps if its members are rich of course!). Apart from this, the only limits on public subscription are your imagination and time. There are endless examples of public fundraising efforts including sponsored activities (sky-diving, swimming, walking, slimming, hair-cutting etc) sponsor a seat (or a brick, or a plank), lotteries, car boot sales, appeals, covenants, legacies, large donations, events, benefits…..the list is endless.
All these methods have been used by many a successful cinema campaign. While you should not expect to raise hundreds of thousands in this way, it is not unrealistic to aim for several tens of thousands. Incidental benefits of raising money in this way are that (a) it creates profile locally among audiences for your venture and (b) it demonstrates to other funders that your project is genuinely wanted by the community it serves.
"Broadening horizons and seeing the world differently is - or ought to be - in the remit of film. Which makes ICO culturally significant and to be applauded."
The 2010 Guardian Film Power 100
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