Audience/market data main sources:
FAME (Film Audience Measurement and Evaluation)
FAME a cinema industry marketing tool for analysing film viewing and cinemagoing behaviour. Launched in 2007 replacing the industry's old currency CAVIAR. FAME covers many aspects of film consumption – the experience of cinema, DVD, on-demand, trailers, advertising, reviews, 3D, digital, information sourcing and piracy.
Mintel International Group Ltd, marketing intelligence company. Produce annual report on UK cinema market. Aimed at commercial sector. Cover: market factors, market size and trends, market segmentation, the supply structure, advertising and promotion and the consumer.
Office for National Statistics
Up until 2009 produced figures on cinema admissions based on estimates for the film exhibition activity for all legal units whose main activity was film exhibition.
Produce annual Cinema Going reports covering UK, European and wider markets. Provide information on films released, distribution, cinemas, key cities, admissions and revenues, companies and forecasts.
Arts Council / Target Group Index (TGI)
Arts Council of England has TGI, demographics and statistics for each region of the UK. This provides regional demographic information and figures for potential arts attenders including cinema, theatre, ballet, opera, contemporary dance etc.
The UK Film Council when in existence, required Exit Poll surveys to be carried out on films supported by the Prints and Advertising Fund. Exit polls are carried out by research companies and take the form of in-depth questionnaires in at least two cinemas over a film's opening weekend. They are used to find out about the audience for the film, who they are and what motivated them to come and see it. At present the Exit Polls are continuing and can be found on the UK Film Council website, this service may move over to the BFI in the future.