Housewives' Choice

Not so long ago housewives had a number of very good reasons to be desperate. Not only did they have to look after their families in an age of depression, war and austerity, but they did so without the consumer durables that we now consider essential. With humour frequently in its sights, Housewives' Choice is a programme of films from the BFI National Archive that explores the lives of British housewives from the 1920s to the 1950s.

The programme includes documentaries, cinemagazines, propaganda films and adverts. It also features films by two of the women who helped to shape the British documentary movement of the 1930s and 40s – Ruby Grierson (1904-40) and Kay Mander (1915-).

For a taster of this programme view an extract of Going Shopping With Elizabeth Allan below…